Tum Jiyo Hazaaro Saal – A Digital Awareness Campaign
Client
Pfizer
Services
Industries
Project Timeline
2-4 Months
About the Project
About Pfizer
Pneumonia is a serious health risk, despite effective vaccines and awareness, acceptance is still limited. Encouraging informed conversations around prevention has never been more important. DigiTrends partnered with Pfizer to launch Tum Jiyo Hazaaro Saal, a purpose-driven digital campaign designed to raise awareness about pneumonia risks and the importance of vaccination through education, engagement, and targeted outreach.
At DigiTrends, we offer digital awareness campaign services that are focused on interactive experiences and audience-focused design. Our digital campaign solutions drive engagement, encourage participation, and deliver measurable impact aligned with clear awareness goals.
The Vision & Objectives
What We Set Out To Achieve
Raise Public Awareness
To educate the public about pneumonia, its risks, and the critical role vaccines play in prevention.
Encourage Preventive Action
To motivate individuals, especially older adults, to consider vaccination by addressing concerns and misconceptions.
Go Beyond Traditional Media
To create a multi-channel digital campaign that delivers a stronger impact than newspaper and radio-based awareness efforts.
The Core Challenges
The Problems We Needed to Solve
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Low Vaccine Acceptance
Convincing individuals to opt for vaccination is inherently challenging due to fear, misinformation, and hesitation.
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Limited Engagement from Traditional Channels
Conventional awareness methods lacked the depth and reach needed to start meaningful conversations around prevention.
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Misinformation Around Vaccination
Myths and unclear information continued to prevent informed decision-making among the public.
Overcome Business Challenges With Custom Solutions
We are experienced in helping businesses create impact-focused digital campaigns to drive engagement, encourage participation, and deliver measurable results.
The Solution
How We Addressed the Problems
To address these challenges, DigiTrends created a digital awareness campaign that transformed the way people were educated about Pneumonia and vaccines.
Social Media Awareness Campaign
City-level events and awareness initiatives were amplified through social platforms to engage audiences across the MENAP region.
Dedicated Campaign Website
A clean and focused landing site was designed to educate visitors, reduce distractions, and encourage vaccination registration.
Targeted Digital Marketing
Using Eskimi, we reached relevant audiences based on location, device usage, and interests, ensuring the message reached the right people at the right time.
Project Impact
What Success Looked Like
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High Digital Reach & Visibility
The three-month campaign generated over 10 million unique impressions through social media alone.
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Ongoing Public Education
The campaign website continues to address myths and share factual information about pneumococcal pneumonia.
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Meaningful Conversations Around Prevention
Digital and social channels supported informed discussions between patients and healthcare providers.
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Strong Brand & Public Health Impact
Pfizer’s message around prevention was reinforced through a trusted, educational, and non-promotional approach.
DigiTrends’ collaboration with Pfizer resulted in a high-impact awareness campaign that turned public health messaging into clear, relatable digital experiences.
Todays Awareness Tomorrow’s Protection
DigiTrends partnered with Pfizer to roll out a digital awareness campaign to raise awareness and educate people about pneumonia-related problems and vaccine availability.
Drive healthier futures through informed prevention
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Brands We Have Worked With
Our Clients
DigiTrends has partnered with over 600 brands, including several Fortune 500 companies, to digitally transform core operations through innovative and scalable solutions. Trusted by our clients for consistent excellence, we take pride in delivering impactful digital experiences
What Our Clients Have to Say
Client Reviews
Muhammad Usaid Khalid
Senior Brand Manager, Getz Pharma
"They delivered exactly what we wanted without any delays."
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Ridoy Niamul
CMO at NIAMUL LTD
""very good services. I'm happy to they are provide good service""
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Muhammad Mobin
Squad Lead, Roche Pakistan Limited
"DigiTrends consistently pursues excellence, and we look forward to future collaborations."
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Talha Ahmed
AYM Commerce
""The people I communicated with were very astute, and they knew what they were doing." "
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Muhammad Ali Patel
Manager Software Development, Martin Dow Ltd
"They showed commitment, timeliness, and quality of work."
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Dr Saima Asif
CEO & FOUNDER at DIGIPILL
""It was a wonderful experience with Digitrends. I appreciate their amazing work in leading...""
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Samra Sawati
Product Manager, Global Healthcare Company
"They demonstrated a high level of professionalism, responsiveness, and attention to detail."
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Sadaf Altaf
CEO, Superwomen Pakistan
""DigiTrends made sure to turn our ideas into reality."
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Bilal Patel
Brand Manager, Bayer Pakistan Pvt. LTD
"Their punctuality and attitude towards the project only strengthened our views for them."
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Margarita Ivanova
CEO, DONO Volunteering
"They're highly efficient at ensuring our ideas would fill some needs."
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Robert Vito
CEO, Reward Return Company
"I was very pleased with the team's communication."
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