ZStar Game – A Gamified HCP Awareness Campaign
Client
Abbott
Services
Industries
Project Timeline
2-3 Months
About the Project
About ZStar Game
Abbott sought DigiTrends with the goal of raising awareness around vitamin and mineral deficiencies amongst healthcare professionals. To do so, we created an interactive game named as the ZStar Game, built on an approach that combined the delivery of medical knowledge with an interactive gaming environment to educate HCPs on the role of B-complex vitamins, Vitamin C, Zinc and their overall impact on human health.
At DigiTrends, our game development services provide engaging user experiences that align with unique project goals such as these awareness initiatives to drive measurable business outcomes through a unique, customised approach.
The Vision & Objectives
What We Set Out To Achieve
Raising Awareness
To draw attention to the crucial role B-complex vitamins, Vitamin C, and Zinc paly in helping maintain immunity, energy and overall well-being.
Supporting HCP Engagement
To increase participation from medical professionals by replacing passive learning methods with an interactive gamified one.
Deliver Clinical Knowledge
To help healthcare professionals gain an understanding of nutritional deficiencies and the different approaches to managing them.
The Core Challenges
The Problems We Needed to Solve
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Knowledge Retainment
With a plethora of medical knowledge to cover, it's a struggle for medical professionals to retain every concept clearly, especially those delivered though traditional learning methods.
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Low Engagement
Conventionally common passive learning methods like presentations and brochures found in most medical education initiatives are usually hard to pay attention to.
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Building Memory Recall
Even if the clinical importance of vitamins and minerals is common knowledge, a gap still exists in recognising symptoms associated with their deficiencies and clinical case experience.
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We help businesses create impactful digital experiences through optimized designs and scalable development solutions that enhance user engagement and drive measurable results.
The Solution
How We Addressed the Problems
To address these challenges, DigiTrends created an interactive game to raise awareness among HCPs about vitamins, minerals, and their role in immunity, energy, and recovery support.
Gamified Learning Experience
ZStar was designed as an engaging game focused on micronutrient awareness, symptom recognition of deficiencies, and understanding their clinical importance.
Team-Based Competition
Multiple teams participated through a structured selection mechanism, encouraging collaboration and active involvement.
Structured Multi-Round Gameplay
The game featured multiple rounds, interactive elements, and a scoring system that rewarded knowledge and strategic thinking.
Project Impact
What Success Looked Like
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Higher HCP Engagement
Abbott was able to engage healthcare professionals and gain their active participation throughout the learning sessions.
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Improved Awareness of Micronutrient Health
Healthcare professionals gained a clearer understanding of vitamins, minerals, and their role in immunity, energy production, and recovery.
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Memorable Educational Experience
The gamified format helped reinforce key learning points more effectively than traditional methods that proved to be non-engaging.
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Stronger Awareness Campaign Impact
Abbott successfully delivered an impactful campaign that combined education with HCP engagement.
DigiTrends’ collaboration with Abbott resulted in a high-impact gamified awareness campaign that educated HCPs on micronutrient health and deficiency management while keeping engagement at the center.
Tech Stack
Built on a World-Class Tech Stack
Unity3D (LTS)
Serves as the core engine for building the VR application, handling logic, rendering, animations, and overall performance.
Windows
Primary operating system used to run and deploy the immersive desktop application.
Blender
Used to model, rig, texture, and refine 3D assets and characters for use within the immersive environment.
Maya
Used to model, rig, texture, and refine 3D assets and characters for use within the immersive environment.
Character Creator
Used to model, rig, texture, and refine 3D assets and characters for use within the immersive environment.
Substance Painter
Used to model, rig, texture, and refine 3D assets and characters for use within the immersive environment.
Git
Manages source code versions, tracks changes, and enables smooth collaboration across development teams.
GitHub
Manages source code versions, tracks changes, and enables smooth collaboration across development teams.
Visual Studio
Primary development environment for writing, debugging, and maintaining C# scripts and application logic.
Figma
A user interface design platform used for web and app designing.
Adobe Photoshop
A user interface design platform used for web and app designing.
Adobe Illustrator
A user interface design platform used for web and app designing.
Interactive Gaming Experiences for HCP Engagement
DigiTrends partnered with Abbott to create an interactive gamified experience to educate HCPs on vitamins, minerals, and their role in immunity and energy support in an engaging way.
Turn medical education into experiences that stick.
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