Ace Marathon – Gamifying Doctor Engagement During RTDs
Client
Abbott
Services
Industries
Project Timeline
2-3 Months
About the Project
About Ace Marathon
Abbott wanted to help their sales representatives turn boring round table discussions with doctors into fun experiences to engage doctors. Traditional RTDs were not according to the attention span of doctors, which resulted in low participation and weak outcomes. DigiTrends introduced Ace Marathon, which is a quiz-based engagement platform specially designed to make straightforward discussions with medical professionals more engaging, interactive, and rewarding.
At DigiTrends, we offer gamification platform development services that include highly interactive and client-centric designs. Our gamification platform development solutions provide engaging experiences, user interaction, and add value aligned with specific project goals.
The Vision & Objectives
What We Set Out To Achieve
Improve Engagement During RTDs
To replace straightforward, awkward discussions with active participation that encouraged doctors to contribute and stay involved.
Strengthen Doctor–Sales Representative Interaction
To create a smoother, more natural way for sales representatives and doctors to collaborate without forcing conversation.
Make Scientific Discussions Enjoyable
To maintain Abbott’s scientific angle while presenting information in a format that felt fresh, modern, and rewarding.
The Core Challenges
The Problems We Needed To Solve
-
Boring, Low-Impact Sessions
Round table discussions were failing to capture interest, leading to disengagement and limited knowledge exchange.
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Awkward Collaboration Dynamics
Sales representatives found it difficult to get doctors to sit together and actively participate, especially across Pain, Gastro, and CNS specialties.
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Declining Engagement Results
Despite Abbott’s leadership in medical science, existing engagement activities were producing poor outcomes and low enthusiasm.
Overcome Business Challenges With Custom Solutions
Overcome Business Challenges With Custom Solutions
The Solution
How We Addressed The Problems
To address these challenges, DigiTrends developed a gamified platform that transformed the way healthcare professionals participated and engaged during RTD sessions.
Quiz-Driven Interaction
Doctors were presented with specially created questions during RTDs, which kept the sessions more engaging while still being knowledge-focused.
Reward-Based Participation
By introducing incentives, medical professionals were naturally motivated to engage without feeling pressured.
Scalable Collaboration Platform
The solution supported interaction between Abbott’s management, sales representatives, and doctors at scale, reaching around 5,000 participants.
Project Impact
What Success Looked Like
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Higher Doctor Participation
Medical professionals gave more attention during RTDs instead of only passively listening to the sales representatives.
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Reduced Awkwardness in Discussions
Gamification broke the ice between the people present in the sessions, which made conversations flow smoothly.
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Stronger Engagement Across Specialties
Doctors from the Pain, Gastro, and CNS fields participated more consistently and enthusiastically.
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More Impactful Scientific Exchange
Abbott was able to communicate key medical insights while keeping sessions enjoyable and memorable.
DigiTrends' collaboration with Abbott brought together almost 5,000 doctors from various specialties, greatly increasing participation during roundtable discussions.
Tech Stack
Built on a World-Class Tech Stack
React Native
A framework for building fast, reliable mobile applications.
.NET
Builds secure and scalable applications for web, desktop, and enterprise systems.
C#
Used to build gameplay logic, system behaviors, interactions, and feature integrations within Unity.
Engaging Medical Discussions
DigiTrends partnered with Abbott to create a gamified experience for healthcare professionals to increase their engagement and participation level during RTDs.
Turn static discussions into engaging experiences with smart gamification.
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Brands We Have Worked With
Our Clients
DigiTrends has partnered with over 600 brands, including several Fortune 500 companies, to digitally transform core operations through innovative and scalable solutions. Trusted by our clients for consistent excellence, we take pride in delivering impactful digital experiences
What Our Clients Have to Say
Client Reviews
Muhammad Usaid Khalid
Senior Brand Manager, Getz Pharma
"They delivered exactly what we wanted without any delays."
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CMO at NIAMUL LTD
""very good services. I'm happy to they are provide good service""
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Muhammad Mobin
Squad Lead, Roche Pakistan Limited
"DigiTrends consistently pursues excellence, and we look forward to future collaborations."
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Talha Ahmed
AYM Commerce
""The people I communicated with were very astute, and they knew what they were doing." "
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Muhammad Ali Patel
Manager Software Development, Martin Dow Ltd
"They showed commitment, timeliness, and quality of work."
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Dr Saima Asif
CEO & FOUNDER at DIGIPILL
""It was a wonderful experience with Digitrends. I appreciate their amazing work in leading...""
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Samra Sawati
Product Manager, Global Healthcare Company
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Sadaf Altaf
CEO, Superwomen Pakistan
""DigiTrends made sure to turn our ideas into reality."
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Bilal Patel
Brand Manager, Bayer Pakistan Pvt. LTD
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CEO, DONO Volunteering
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CEO, Reward Return Company
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