Zinc Club – A Gamified HCP Awareness Campaign
Client
Abbott
Services
Industries
Project Timeline
2-3 Months
About the Project
About Zinc Club
Abbott aimed to raise awareness among healthcare professionals about zinc deficiency and its widespread impact on human health. Abbott partnered with DigiTrends to create Zinc Club, an interactive game designed to engage HCPs while educating them on the importance of zinc, its deficiencies, and effective management. The initiative combined medical education with gamification to deliver a memorable and impactful learning experience.
At DigiTrends, we offer gamification platform development services that include highly interactive and client-centric designs. Our gamification platform development solutions provide engaging experiences, user interaction, and add value aligned with specific project goals.
The Vision & Objectives
What We Set Out To Achieve
Increase Awareness of Zinc Deficiency
To highlight the health risks associated with zinc deficiency, including its impact on immunity, growth, and overall well-being.
Engage HCPs Through Interactive Learning
To replace passive learning with an engaging, team-based experience that encourages participation.
Support Better Clinical Understanding
To help healthcare professionals understand zinc-related conditions, treatment approaches, and management strategies.
The Core Challenges
The Problems We Needed to Solve
-
High Global Impact of Zinc Deficiency
Zinc deficiency contributes significantly to global disease burden, particularly in low- and middle-income countries.
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Serious Health Consequences
Deficiency leads to conditions such as weakened immunity, short stature, cognitive impairment, and increased risk of infections, including respiratory illnesses, malaria, and diarrhea.
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Low Awareness Despite High Risk
Despite its impact, zinc deficiency often receives less attention compared to other micronutrient deficiencies.
Overcome Business Challenges With Custom Solutions
We are experienced in helping businesses create interactive gamified experiences to enhance engagement, attract users, and drive measurable results.
The Solution
How We Addressed the Problems
To address these challenges, DigiTrends created an interactive game to raise awareness among HCPs about zinc deficiency and its widespread impact on human health.
Gamified Learning Experience
Zinc Club was designed as an engaging game focused on zinc awareness, deficiency symptoms, treatment, and management.
Team-Based Competition
Four teams participated through a team selection mechanism, encouraging collaboration and active involvement.
Structured Multi-Round Gameplay
The game featured three main rounds, lifeline options for each team, and a scoring system that rewarded knowledge and strategy.
Project Impact
What Success Looked Like
-
Higher HCP Engagement
Abbott was able to engage healthcare professionals and gain their active participation throughout the learning sessions.
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Improved Awareness of Zinc Deficiency
Healthcare professionals gained a clearer undersatandig into the prevalence, risks, and management of zinc deficiency.
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Memorable Educational Experience
The gamified format helped reinforce key learning points more effectively than traditional methods that proved to be non-engaging.
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Stronger Awareness Campaign Impact
Abbott successfully delivered an impactful campaign that combined education with HCP engagement.
DigiTrends’ collaboration with Abbott resulted in a high-impact gamified awareness campaign that educated HCPs on zinc deficiency while keeping engagement at the center.
Tech Stack
Built on a World-Class Tech Stack
Unity3D (LTS)
A highly versatile, cross-platform game engine primarily used to create 2D and 3D video games.
Windows
A graphical operating system (OS) developed by Microsoft
C#
Used to build gameplay logic, system behaviors, interactions, and feature integrations within Unity.
Blender
A free, open-source 3D computer graphics software suite.
Maya
A powerful 3D computer graphics software used for creating 3D models, animations, visual effects (VFX), and simulations.
Character Creator
A 3D character design and generation software that allows artists and developers to quickly build, customize, and rig stylized human characters.
Substance Painter
The industry-standard software used by 3D artists to paint and apply textures (colors, materials, and surface details) onto 3D models.
Git
Manages source code versions, tracks changes, and enables smooth collaboration across development teams.
GitHub
A cloud-based platform used by developers to store, manage, track, and collaborate on software code.
Visual Studio
Primary development environment for writing, debugging, and maintaining C# scripts and application logic.
Figma
A cloud-based digital design and collaboration tool primarily used to create websites, mobile apps, and user interfaces (UI/UX).
Adobe Photoshop
The industry-standard software used primarily for digital art, photo editing, and graphic design.
Adobe Illustrator
The industry-standard software for creating and editing vector graphics.
Awareness Through Gamification
DigiTrends partnered with Abbott to create an interactive gamified experience to educate HCPs on the importance of zinc, its deficiencies, and effective management engagingly.
Turn medical education into experiences that stick.
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Brands We Have Worked With
Our Clients
DigiTrends has partnered with over 600 brands, including several Fortune 500 companies, to digitally transform core operations through innovative and scalable solutions. Trusted by our clients for consistent excellence, we take pride in delivering impactful digital experiences
What Our Clients Have to Say
Client Reviews
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AYM Commerce
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