Zinc Club – A Gamified HCP Awareness Campaign
Client
Abbott
Services
Industries
Project Timeline
2-3 Months
About the Project
About Zinc Club
Abbott aimed to raise awareness among healthcare professionals about zinc deficiency and its widespread impact on human health. Abbott partnered with DigiTrends to create Zinc Club, an interactive game designed to engage HCPs while educating them on the importance of zinc, its deficiencies, and effective management. The initiative combined medical education with gamification to deliver a memorable and impactful learning experience.
At DigiTrends, we offer gamification platform development services that include highly interactive and client-centric designs. Our gamification platform development solutions provide engaging experiences, user interaction, and add value aligned with specific project goals.
The Vision & Objectives
What We Set Out To Achieve
Increase Awareness of Zinc Deficiency
To highlight the health risks associated with zinc deficiency, including its impact on immunity, growth, and overall well-being.
Engage HCPs Through Interactive Learning
To replace passive learning with an engaging, team-based experience that encourages participation.
Support Better Clinical Understanding
To help healthcare professionals understand zinc-related conditions, treatment approaches, and management strategies.
The Core Challenges
The Problems We Needed to Solve
-
High Global Impact of Zinc Deficiency
Zinc deficiency contributes significantly to global disease burden, particularly in low- and middle-income countries.
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Serious Health Consequences
Deficiency leads to conditions such as weakened immunity, short stature, cognitive impairment, and increased risk of infections, including respiratory illnesses, malaria, and diarrhea.
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Low Awareness Despite High Risk
Despite its impact, zinc deficiency often receives less attention compared to other micronutrient deficiencies.
Overcome Business Challenges With Custom Solutions
We are experienced in helping businesses create interactive gamified experiences to enhance engagement, attract users, and drive measurable results.
The Solution
How We Addressed the Problems
To address these challenges, DigiTrends created an interactive game to raise awareness among HCPs about zinc deficiency and its widespread impact on human health.
Gamified Learning Experience
Zinc Club was designed as an engaging game focused on zinc awareness, deficiency symptoms, treatment, and management.
Team-Based Competition
Four teams participated through a team selection mechanism, encouraging collaboration and active involvement.
Structured Multi-Round Gameplay
The game featured three main rounds, lifeline options for each team, and a scoring system that rewarded knowledge and strategy.
Project Impact
What Success Looked Like
-
Higher HCP Engagement
Abbott was able to engage healthcare professionals and gain their active participation throughout the learning sessions.
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Improved Awareness of Zinc Deficiency
Healthcare professionals gained a clearer undersatandig into the prevalence, risks, and management of zinc deficiency.
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Memorable Educational Experience
The gamified format helped reinforce key learning points more effectively than traditional methods that proved to be non-engaging.
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Stronger Awareness Campaign Impact
Abbott successfully delivered an impactful campaign that combined education with HCP engagement.
DigiTrends’ collaboration with Abbott resulted in a high-impact gamified awareness campaign that educated HCPs on zinc deficiency while keeping engagement at the center.
Tech Stack
Built on a World-Class Tech Stack
Unity3D (LTS)
Runs the core logic, graphics, and movement inside the virtual experience.
Windows
Primary operating system used to run and deploy the immersive desktop application.
C#
Used to build gameplay logic, system behaviors, interactions, and feature integrations within Unity.
Blender
Used to model, rig, texture, and refine 3D assets and characters for use within the immersive environment.
Maya
Used to model, rig, texture, and refine 3D assets and characters for use within the immersive environment.
Character Creator
Used to model, rig, texture, and refine 3D assets and characters for use within the immersive environment.
Substance Painter
Used to model, rig, texture, and refine 3D assets and characters for use within the immersive environment.
Git
Manages source code versions, tracks changes, and enables smooth collaboration across development teams.
GitHub
Manages source code versions, tracks changes, and enables smooth collaboration across development teams.
Visual Studio
Primary development environment for writing, debugging, and maintaining C# scripts and application logic.
Figma
A user interface design platform used for web and app designing.
Adobe Photoshop
A user interface design platform used for web and app designing.
Adobe Illustrator
A user interface design platform used for web and app designing.
Awareness Through Gamification
DigiTrends partnered with Abbott to create an interactive gamified experience to educate HCPs on the importance of zinc, its deficiencies, and effective management engagingly.
Turn medical education into experiences that stick.
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Brands We Have Worked With
Our Clients
DigiTrends has partnered with over 600 brands, including several Fortune 500 companies, to digitally transform core operations through innovative and scalable solutions. Trusted by our clients for consistent excellence, we take pride in delivering impactful digital experiences
What Our Clients Have to Say
Client Reviews
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CMO at NIAMUL LTD
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Squad Lead, Roche Pakistan Limited
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AYM Commerce
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Manager Software Development, Martin Dow Ltd
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Product Manager, Global Healthcare Company
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CEO, Superwomen Pakistan
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