Genecipher – An Interactive Learning Game
Client
Roche Pharma
Services
Industries
Project Timeline
2-3 Months
About the Project
About Genecipher
Roche Pharma, through its product Foundation Medicine Inc. (FMI), aimed to provide precision cancer therapy by identifying patient-specific DNA and RNA mutations. DigiTrends partnered with Roche to develop Genecipher, an interactive card-based game designed to educate healthcare professionals (HCPs) on recognizing mutations in cancer cells for early intervention and improved treatment outcomes.
At DigiTrends, we offer gamification platform development services that include highly interactive and client-centric designs. Our gamification platform development solutions provide engaging experiences, user interaction, and add value aligned with specific project goals.
The Vision & Objectives
What We Set Out To Achieve
Enhance HCP Understanding of Cancer Mutations
To help healthcare professionals pre-identify patient-specific gene mutations in various cancer types.
Promote Early Detection and Tailored Therapy
To support personalized treatment strategies that reduce side effects and improve patient outcomes.
Create an Engaging Learning Experience
To combine gamification with education, ensuring HCPs remain actively involved while learning complex genetic concepts.
The Core Challenges
The Problems We Needed to Solve
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Complexity of Cancer Mutations
Each patient’s cancer mutations are unique, requiring a tailored understanding for effective therapy.
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Lack of Interactive Training Tools
Traditional methods of learning about gene mutations were static and less engaging for HCPs.
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Need for Early Identification
Early recognition of mutations is critical for personalized cancer treatment and management, yet challenging to teach effectively.
Overcome Business Challenges With Custom Solutions
We are experienced in helping businesses create interactive gamified experiences to enhance engagement, attract users, and drive measurable results.
The Solution
How We Addressed the Problems
To address these challenges, DigiTrends developed a card-based game that transformed the way healthcare professionals learned to identify mutations in various cancer cells.
Card-Based Interactive Game
We developed a novel game where cards display mutations for 5 seconds before flipping, allowing HCPs to identify them actively.
Real-Time Feedback and Health Metrics
Incorrect selections reduce health points, trigger visual alerts, and prompt the HCP to use the FMI button for guidance.
Gamified Learning with Bonus Features
The FMI button reveals additional mutations and discoveries, while “Try Again” functionality allows resetting without losing remaining time, encouraging mastery of content.
Project Impact
What Success Looked Like
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Improved HCP Knowledge on Mutations
Healthcare professionals gained a better understanding of patient-specific cancer mutations for early identification.
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Engaging and Interactive Education
The gamified approach ensured HCPs remained actively involved while learning complex concepts.
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Support for Personalized Therapy
The game reinforced the importance of mutation detection in guiding effective, tailored treatments.
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Scalable Learning Tool
Genecipher provides a reproducible and engaging method to educate HCPs across multiple regions.
DigiTrends’ collaboration with Roche Pharma resulted in Genecipher, an interactive, educational game that blends gamification with medical accuracy and educates HCP’s on cancer mutations.
Tech Stack
Built on a World-Class Tech Stack
Unity3D (LTS)
A highly versatile, cross-platform game engine primarily used to create 2D and 3D video games.
Windows
A graphical operating system (OS) developed by Microsoft
C#
Used to build gameplay logic, system behaviors, interactions, and feature integrations within Unity.
Blender
A free, open-source 3D computer graphics software suite.
Maya
A powerful 3D computer graphics software used for creating 3D models, animations, visual effects (VFX), and simulations.
Character Creator
A 3D character design and generation software that allows artists and developers to quickly build, customize, and rig stylized human characters.
Substance Painter
The industry-standard software used by 3D artists to paint and apply textures (colors, materials, and surface details) onto 3D models.
Git
Manages source code versions, tracks changes, and enables smooth collaboration across development teams.
GitHub
A cloud-based platform used by developers to store, manage, track, and collaborate on software code.
Visual Studio
Primary development environment for writing, debugging, and maintaining C# scripts and application logic.
Figma
A cloud-based digital design and collaboration tool primarily used to create websites, mobile apps, and user interfaces (UI/UX).
Adobe Photoshop
The industry-standard software used primarily for digital art, photo editing, and graphic design.
Adobe Illustrator
The industry-standard software for creating and editing vector graphics.
Precision Learning with Games
DigiTrends partnered with Roche to create a card-based game that helped in educating healthcare professionals about identifying cancer mutations interactively.
Empower healthcare professionals with interactive tools for better patient outcomes.
More Case Studies
Exceptional Results Delivered Across Platforms
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DigiTrends partnered with Roche Pharma to create AccuCheck Sim, a PC-based clinical simulation case for Diabetes that transforms device training into an interactive and practical learning experience.
A Gamified HCP Awareness Campaign
DigiTrends partnered with Abbott to create an interactive gamified experience to educate HCPs on micronutrient health and deficiency awareness in an engaging way.
Remotely Accessible Healthcare at Home
DigiTrends partnered with King Saud University Hospital to create a remote patient monitoring platform that helped users get better access to healthcare digitally.
A Digital Health Platform To Encourage Unified Patient Care
DigiTrends partnered with an organization to create a digital health ecosystem, AViCA, that supported continuous care and improved patient engagement.
Brands We Have Worked With
Our Clients
DigiTrends has partnered with over 600 brands, including several Fortune 500 companies, to digitally transform core operations through innovative and scalable solutions. Trusted by our clients for consistent excellence, we take pride in delivering impactful digital experiences
What Our Clients Have to Say
Client Reviews
Muhammad Usaid Khalid
Senior Brand Manager, Getz Pharma
"They delivered exactly what we wanted without any delays."
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Ridoy Niamul
CMO at NIAMUL LTD
""very good services. I'm happy to they are provide good service""
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Muhammad Mobin
Squad Lead, Roche Pakistan Limited
"DigiTrends consistently pursues excellence, and we look forward to future collaborations."
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Talha Ahmed
AYM Commerce
""The people I communicated with were very astute, and they knew what they were doing." "
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Muhammad Ali Patel
Manager Software Development, Martin Dow Ltd
"They showed commitment, timeliness, and quality of work."
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Dr Saima Asif
CEO & FOUNDER at DIGIPILL
""It was a wonderful experience with Digitrends. I appreciate their amazing work in leading...""
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Samra Sawati
Product Manager, Global Healthcare Company
"They demonstrated a high level of professionalism, responsiveness, and attention to detail."
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Sadaf Altaf
CEO, Superwomen Pakistan
""DigiTrends made sure to turn our ideas into reality."
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Bilal Patel
Brand Manager, Bayer Pakistan Pvt. LTD
"Their punctuality and attitude towards the project only strengthened our views for them."
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Margarita Ivanova
CEO, DONO Volunteering
"They're highly efficient at ensuring our ideas would fill some needs."
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Robert Vito
CEO, Reward Return Company
"I was very pleased with the team's communication."
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