AccuChek World – A VR-Based HCP Engagement Activity
Client
Roche Pharma
Services
Industries
Project Timeline
2-3 Months
About the Project
About AccuCheck World
Roche Pharma aimed to engage healthcare professionals through an immersive experience that goes beyond traditional product communication. Roche approached DigiTrends to develop a virtual reality-based simulation designed to combine clinical learning with exploration. DigiTrends created AccuCheck World, where users navigate through the simulation while learning which AccuCheck meters are best suited for different patient types, reinforced through interactive questions and scenarios.
At DigiTrends, we offer gamification platform development services that include highly interactive and client-centric designs. Our gamification platform development solutions provide engaging experiences, user interaction, and add value aligned with specific project goals
The Vision & Objectives
What We Set Out To Achieve
Enhance HCP Engagement Through Immersion
To create a VR-based experience that captures attention and encourages active participation.
Simplify Product Understanding
To help healthcare professionals understand which AccuChek meters to prescribe for different patient needs.
Deliver Experiential Learning
To replace passive communication with an interactive simulation that improves retention.
The Core Challenges
Problems We Needed to Solve
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Complexity in Product Selection
Different patient needs require different device recommendations, making communication more challenging.
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Low Engagement in Traditional Formats
Conventional product detailing often lacks interactivity and fails to hold attention.
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Need for Immersive Learning Tools
There was a need to create a format that combines education with exploration and engagement.
Overcome Business Challenges With Custom VR Solutions
We are experienced in helping businesses create immersive virtual reality experiences to enhance engagement, attract users, and drive measurable results.
The Solution
How We Addressed The Problems
To address these challenges, DigiTrends developed a VR-based simulation designed to blend exploration with clinical learning.
Multi-World VR Experience
Users can choose between virtual locations such as Dubai, Turkey, and Australia, each offering a unique and immersive environment.
Guided Interactive Journey
The experience begins with guidance from Wasim Akram, leading users through the simulation and setting the context.
Scenario-Based Learning & Questions
Users engage with interactive questions and scenarios to learn which AccuChek meters are most suitable for different patients.
Project Impact
What Success Looked Like
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Increased HCP Engagement
The immersive VR format encouraged deeper interaction and sustained interest.
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Improved Product Understanding
Healthcare professionals gained clearer insights into device selection for different patient needs.
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Memorable Learning Experience
The combination of travel, storytelling, and interaction created a unique and engaging journey.
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Stronger Brand Recall
The integration of product knowledge within the simulation reinforced brand awareness effectively.
DigiTrends’ collaboration with Roche Pharma resulted in a VR-driven experience that transformed product education into an engaging and immersive journey for healthcare professionals.
Tech Stack
Built on a World-Class Tech Stack
Unity3D (LTS)
A highly versatile, cross-platform game engine primarily used to create 2D and 3D video games.
Android
Defines the deployment platform for standalone Meta Quest devices using Android-based builds.
Meta Quest 2
A virtual and mixed reality headset offering an immersive virtual reality experience.
Quest 3
A complete virtual and mixed reality headset solution designed for rich, immersive VR experiences.
Quest 3S
A versatile virtual and mixed reality headset designed to provide an engaging VR experience.
C#
Used to build gameplay logic, system behaviors, interactions, and feature integrations within Unity.
Blender
A free, open-source 3D computer graphics software suite.
Maya
A powerful 3D computer graphics software used for creating 3D models, animations, visual effects (VFX), and simulations.
Character Creator
A 3D character design and generation software that allows artists and developers to quickly build, customize, and rig stylized human characters.
Substance Painter
The industry-standard software used by 3D artists to paint and apply textures (colors, materials, and surface details) onto 3D models.
Git
Manages source code versions, tracks changes, and enables smooth collaboration across development teams.
GitHub
A cloud-based platform used by developers to store, manage, track, and collaborate on software code.
Visual Studio
Primary development environment for writing, debugging, and maintaining C# scripts and application logic.
Figma
A cloud-based digital design and collaboration tool primarily used to create websites, mobile apps, and user interfaces (UI/UX).
Adobe Photoshop
The industry-standard software used primarily for digital art, photo editing, and graphic design.
Adobe Illustrator
The industry-standard software for creating and editing vector graphics.
Medical Knowledge Made Simple
DigiTrends partnered with Roche Pharma to create AccuChek World, a VR experience that turns product education into an immersive and interactive journey for healthcare professionals.
Your clinical engagement can be just as immersive
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DigiTrends partnered with Abbott to create an interactive gamified experience to educate HCPs on micronutrient health and deficiency awareness in an engaging way.
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A Digital Health Platform To Encourage Unified Patient Care
DigiTrends partnered with an organization to create a digital health ecosystem, AViCA, that supported continuous care and improved patient engagement.
Brands We Have Worked With
Our Clients
DigiTrends has partnered with over 600 brands, including several Fortune 500 companies, to digitally transform core operations through innovative and scalable solutions. Trusted by our clients for consistent excellence, we take pride in delivering impactful digital experiences
What Our Clients Have to Say
Client Reviews
Muhammad Usaid Khalid
Senior Brand Manager, Getz Pharma
"They delivered exactly what we wanted without any delays."
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Ridoy Niamul
CMO at NIAMUL LTD
""very good services. I'm happy to they are provide good service""
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Muhammad Mobin
Squad Lead, Roche Pakistan Limited
"DigiTrends consistently pursues excellence, and we look forward to future collaborations."
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Talha Ahmed
AYM Commerce
""The people I communicated with were very astute, and they knew what they were doing." "
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Muhammad Ali Patel
Manager Software Development, Martin Dow Ltd
"They showed commitment, timeliness, and quality of work."
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Dr Saima Asif
CEO & FOUNDER at DIGIPILL
""It was a wonderful experience with Digitrends. I appreciate their amazing work in leading...""
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Samra Sawati
Product Manager, Global Healthcare Company
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Sadaf Altaf
CEO, Superwomen Pakistan
""DigiTrends made sure to turn our ideas into reality."
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Bilal Patel
Brand Manager, Bayer Pakistan Pvt. LTD
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Margarita Ivanova
CEO, DONO Volunteering
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Robert Vito
CEO, Reward Return Company
"I was very pleased with the team's communication."
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