Priligy Game – A Gamified HCP Engagement Campaign
Client
Menarini Pharma
Services
Industries
Project Timeline
2-3 Months
About the Project
About Priligy Game
Menarini Pharma aimed to engage healthcare professionals through an interactive experience focused on men’s health awareness. Menarini partnered with DigiTrends to develop a fast-paced gamified experience inspired by endless runner mechanics. DigiTrends came up with Priligy, which places users in a dynamic environment where they control a moving car navigating through obstacles while encountering knowledge-based questions that reinforce key concepts.
At DigiTrends, we offer gamification platform development services that include highly interactive and client-centric designs. Our gamification platform development solutions provide engaging experiences, user interaction, and add value aligned with specific project goals.
The Vision & Objectives
What We Set Out To Achieve
Increase HCP Engagement
To create an interactive experience that captures attention and encourages continuous participation.
Promote Awareness Around Men’s Health
To highlight key concepts related to men’s health in an engaging and approachable format.
Deliver High-Retention Learning
To reinforce messaging through fast-paced gameplay and interactive knowledge checkpoints.
The Core Challenges
Problems We Needed to Solve
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Sensitivity of Men’s Health Topics
Communicating men’s health requires a format that is engaging yet appropriate and relatable.
-
Low Engagement with Traditional Methods
Conventional awareness approaches often fail to maintain attention or interaction.
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Need for Continuous User Involvement
There was a need to create an experience that keeps users engaged over multiple stages.
Overcome Business Challenges With Custom Solutions
We are experienced in helping businesses create interactive gamified experiences to enhance engagement, attract users, and drive measurable results.
The Solution
How We Addressed The Problems
To address these challenges, DigiTrends developed a multi-stage runner-style game designed to combine action with learning.
Car-Based Runner Gameplay Experience
The game features a moving car navigating through a dynamic environment, offering a fresh take on endless runner mechanics.
Stage-Based Progression System
Players advance through multiple levels, maintaining engagement through increasing difficulty and continuous gameplay.
Integrated Questions During Gameplay
Knowledge-based questions appear during the game, reinforcing learning while keeping the experience interactive.
Project Impact
What Success Looked Like
-
Higher HCP Engagement
The fast-paced gameplay encouraged active participation and sustained interaction.
-
Improved Awareness of Men’s Health
Healthcare professionals were exposed to key concepts in a more engaging format.
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Memorable User Experience
The unique car-based mechanics created a fun and lasting impression compared to traditional formats.
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Stronger Campaign Effectiveness
The combination of gaming and questions delivered a more impactful engagement strategy.
DigiTrends’ collaboration with Menarini Pharma resulted in a gamified experience that transformed men’s health awareness into an engaging and interactive journey for healthcare professionals.
Tech Stack
Built on a World-Class Tech Stack
Unity3D (LTS)
A highly versatile, cross-platform game engine primarily used to create 2D and 3D video games.
Web/Mobile Browser
A software application used to access and view websites.
C#
Used to build gameplay logic, system behaviors, interactions, and feature integrations within Unity.
Blender
A free, open-source 3D computer graphics software suite.
Maya
A powerful 3D computer graphics software used for creating 3D models, animations, visual effects (VFX), and simulations.
Character Creator
A 3D character design and generation software that allows artists and developers to quickly build, customize, and rig stylized human characters.
Substance Painter
The industry-standard software used by 3D artists to paint and apply textures (colors, materials, and surface details) onto 3D models.
Git
Manages source code versions, tracks changes, and enables smooth collaboration across development teams.
GitHub
A cloud-based platform used by developers to store, manage, track, and collaborate on software code.
Visual Studio
Primary development environment for writing, debugging, and maintaining C# scripts and application logic.
Figma
A cloud-based digital design and collaboration tool primarily used to create websites, mobile apps, and user interfaces (UI/UX).
Adobe Photoshop
The industry-standard software used primarily for digital art, photo editing, and graphic design.
Adobe Illustrator
The industry-standard software for creating and editing vector graphics.
Awareness Made Interactive
DigiTrends partnered with Menarini Pharma to create the Priligy Game, a dynamic experience that blends gameplay with learning for impactful HCP engagement.
Your HCP engagement can be just as engaging
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Exceptional Results Delivered Across Platforms
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DigiTrends partnered with Abbott to create an interactive gamified experience to educate HCPs on micronutrient health and deficiency awareness in an engaging way.
Remotely Accessible Healthcare at Home
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A Digital Health Platform To Encourage Unified Patient Care
DigiTrends partnered with an organization to create a digital health ecosystem, AViCA, that supported continuous care and improved patient engagement.
Brands We Have Worked With
Our Clients
DigiTrends has partnered with over 600 brands, including several Fortune 500 companies, to digitally transform core operations through innovative and scalable solutions. Trusted by our clients for consistent excellence, we take pride in delivering impactful digital experiences
What Our Clients Have to Say
Client Reviews
Muhammad Usaid Khalid
Senior Brand Manager, Getz Pharma
"They delivered exactly what we wanted without any delays."
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CMO at NIAMUL LTD
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Muhammad Mobin
Squad Lead, Roche Pakistan Limited
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AYM Commerce
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Manager Software Development, Martin Dow Ltd
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Dr Saima Asif
CEO & FOUNDER at DIGIPILL
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Product Manager, Global Healthcare Company
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CEO, Superwomen Pakistan
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Brand Manager, Bayer Pakistan Pvt. LTD
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CEO, Reward Return Company
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