GSK – VR-Based Activity for Pneumonia Awareness
Client
GlaxoSmithKline
Services
Simulation, Unity Development, VR Development
Industries
Project Timeline
2-3 Months
About the Project
About GSK
GSK wanted to create a VR experience that could help them raise awareness about Pneumonia and the use of their drug. They wanted to increase doctors' engagement in multiple conferences to describe Pneumonia-related medical cases. DigiTrends was approached to create a virtual clinic experience to help healthcare professionals communicate with patients, conduct tests, and administer the appropriate diagnosis and treatment. At DigiTrends, we offer virtual reality development services that include immersive 3D environments and client-centric designs. Our virtual reality development solutions provide engaging experiences, user interaction, and add value aligned with specific project goals.
The Vision & Objectives
What We Set Out To Achieve
Increased Engagement for Younger Doctors
To raise awareness of Pneumonia-related medical cases amongst young doctors through a fun experience while also promoting GSK’s drug.
Interactive Learning
To develop an experience that would help medical professionals develop active decision-making abilities through practical situations.
Comprehensive Drug Education
To provide doctors with a detailed understanding of how the drug works in the human body, its effectiveness, and its real-life application in treating Pneumonia patients.
The Core Challenges
Problems We Needed to Solve
-
Engagement with Modern Learning Preferences
There was a need for a more contemporary training solution because young doctors preferred a more digital, interactive approach to learning that traditional methods could not provide.
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Limited Interactivity in Traditional Training
The interactivity required to reinforce decision-making in real, high-stakes Pneumonia cases is not present in traditional medical education.
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Ensuring Comprehensive Understanding of the Drug
We needed a solution that would not only explain the drug’s usage but also ensure doctors could confidently prescribe and monitor it in various clinical scenarios.
Overcome Business Challenges With Custom VR Solutions
We are experienced in helping businesses create immersive virtual reality experiences to enhance engagement, attract users, and drive measurable results.
The Solution
How We Addressed the Problems
To address these challenges, DigiTrends developed a custom VR simulation of a clinic that transformed the way healthcare professionals were trained on the drug’s usage.
Immersive Medical Simulation
An interactive VR simulation of a medical room, where doctors could engage with the patient, bringing about a sense of realism that traditional methods could not provide.
Comprehensive Training Experience
The simulation guided doctors from the patients’ history and diagnosis to treatment, including a 3D visualization of the drug’s effects on the human body for deeper clinical understanding.
Confidence Building for Doctors
The VR experience improved doctors’ decision-making skills and enhanced their confidence in prescribing the drug to patients.
Project Impact
What Success Looked Like
-
Improved Patient Outcomes
The VR drug awareness led to better decision-making in real-world scenarios, ultimately improving patient outcomes by ensuring effective usage of the drug.
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Increase in Drug Prescribing Rate
Medical professionals felt more informed and confident about how to use the medication, and were more likely to prescribe it as a result of the interactive VR training.
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Greater Training Participation
The medical professionals, especially the younger ones, found the VR clinical simulation to be a better method to raise awareness than traditional methods, which led to more interest.
DigiTrend’s virtual reality solution helped GSK engage young doctors in the best way possible and educate them on pneumonia-related medical cases and their drug.
Tech Stack
Built on a World-Class Tech Stack
Unity3D (LTS)
Runs the core logic, graphics, and movement inside the virtual experience.
Android
Defines the deployment platform for standalone Meta Quest devices using Android-based builds.Defines the deployment platform for standalone Meta Quest devices using Android-based builds.
Meta Quest 2
Specifies the VR headsets the application is optimized to support for performance and compatibility.
Quest 3
Specifies the VR headsets the application is optimized to support for performance and compatibility.
Quest 3S
Specifies the VR headsets the application is optimized to support for performance and compatibility.
C#
Used to build gameplay logic, system behaviors, interactions, and feature integrations within Unity.
Blender
Used to model, rig, texture, and refine 3D assets and characters for use within the immersive environment.
Maya
Used to model, rig, texture, and refine 3D assets and characters for use within the immersive environment.
Character Creator
Used to model, rig, texture, and refine 3D assets and characters for use within the immersive environment.
Substance Painter
Used to model, rig, texture, and refine 3D assets and characters for use within the immersive environment.
Git
Manages source code versions, tracks changes, and enables smooth collaboration across development teams.
GitHub
Manages source code versions, tracks changes, and enables smooth collaboration across development teams.
Visual Studio
Primary development environment for writing, debugging, and maintaining C# scripts and application logic.
Figma
A user interface design platform used for web and app designing.
Adobe Photoshop
A user interface design platform used for web and app designing.
Adobe Illustrator
A user interface design platform used for web and app designing.
Awareness Made Simple
DigiTrends partnered with GlaxoSmithKline (GSK) to build an immersive VR-based clinical experience to raise awareness about Pneumonia and the use of their drug.
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