Cybele VR Experience – Immersive Product Demonstration
Client
Metaltronica
Services
Simulation, Unity Development, VR Development
Industries
Project Timeline
2-4 Months
About the Project
About Cybele
Metaltronica wanted a solution to demonstrate their innovative product, Cybele, an advanced mammography system, to a wider audience at an industry event without actually shipping the product out of the city. They wanted to provide healthcare professionals with a real experience of the product’s features and capabilities. DigiTrends created a VR solution that helped them present Cybele to clients and healthcare professionals effectively.
At DigiTrends, we offer virtual reality development services that include immersive 3D environments and client-centric designs. Our virtual reality development solutions provide engaging experiences, user interaction, and add value aligned with specific project goals.
The Vision & Objectives
What We Set Out To Achieve
Transforming Product Demonstrations
To deliver an immersive product demonstration solution that completely highlights Cybele's cutting-edge features and design to the audience.
Better Communication with the Audience
To provide Metaltronica's event audience with a balanced experience that effectively shows the advantages and usability of the system.
Driving Global Reach and Brand Perception
To offer the audience an engaging and interactive product experience that could help Metaltronica boost its global brand recognition.
The Core Challenges
Problems We Needed to Solve
-
Limited Engagement in Traditional Demonstrations
Cybele's advanced multimodal technology could not be explained in brochures or presentations, as these methods were not able to engage the audience.
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Difficulty Showcasing Complex Features
Static materials were not doing justice in explaining the capabilities of Cybele and how it combines mammography, breast ultrasound, bone mineralometry, and biopsy into one platform.
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Inconsistent Presentation Across Markets
Maintaining a consistent, high-quality presentation of Cybele’s value and capabilities at an event proved to be difficult due to various demonstration methods.
Overcome Business Challenges With Custom VR Solutions
We are experienced in helping businesses create immersive virtual reality experiences to enhance engagement, attract users, and drive measurable results.
The Solution
How We Addressed the Problem
To address these challenges, DigiTrends developed a custom VR product demonstration that enhanced the way the audience got to see the features and capabilities of Cybele.
Immersive VR Product Experience
We created a unique virtual reality solution that helped users interact with the system in the same way that they would have with the real system.
Interactive Exploration
The audience was enabled to examine different modules in greater detail, and discover how its integrated technologies can be used together in clinical practice.
Effective Communication and Global Reach
We created an impactful and uniform experience that allowed the company to improve communication with the audience and enhance its global reach.
Project Impact
What Success Looked Like
-
Engaged and Informed Audiences
Distributors and medical professionals were impressed by the VR experience, as it made product demonstrations more engaging and memorable than traditional static methods.
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Improved Product Understanding
The audience developed greater interest and made better decisions after speaking with Cybele's virtual model directly and learning more about its special multimodal capabilities.
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Consistent Global Demonstrations
Using one VR solution, Metaltronica could provide the same high-quality product presentation at multiple locations without physically taking the product to the event.
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Enhanced Brand Image
By demonstrating the company's dedication to innovation and cutting-edge communication tactics in the medtech industry, the perception of the brand improved.
DigiTrends created an immersive VR solution for Metaltronica that helped them provide a captivating and powerful product experience for Cybele at the industry event.
Tech Stack
Built on a World-Class Tech Stack
Unity3D (LTS)
A highly versatile, cross-platform game engine primarily used to create 2D and 3D video games.
Android
Defines the deployment platform for standalone Meta Quest devices using Android-based builds.
Meta Quest 2
A virtual and mixed reality headset offering an immersive virtual reality experience.
Quest 3
A complete virtual and mixed reality headset solution designed for rich, immersive VR experiences.
Quest 3S
A versatile virtual and mixed reality headset designed to provide an engaging VR experience.
C#
Used to build gameplay logic, system behaviors, interactions, and feature integrations within Unity.
Blender
A free, open-source 3D computer graphics software suite.
Maya
A powerful 3D computer graphics software used for creating 3D models, animations, visual effects (VFX), and simulations.
Character Creator
A 3D character design and generation software that allows artists and developers to quickly build, customize, and rig stylized human characters.
Substance Painter
The industry-standard software used by 3D artists to paint and apply textures (colors, materials, and surface details) onto 3D models.
Git
Manages source code versions, tracks changes, and enables smooth collaboration across development teams.
GitHub
A cloud-based platform used by developers to store, manage, track, and collaborate on software code.
Visual Studio
Primary development environment for writing, debugging, and maintaining C# scripts and application logic.
Figma
A cloud-based digital design and collaboration tool primarily used to create websites, mobile apps, and user interfaces (UI/UX).
Adobe Photoshop
The industry-standard software used primarily for digital art, photo editing, and graphic design.
Adobe Illustrator
The industry-standard software for creating and editing vector graphics.
An Immersive Walkthrough
DigiTrends partnered with Metaltronica to create an immersive virtual reality solution that helped them demonstrate their mammography system, Cybele, to a wider audience.
Your innovations deserve demonstrations that leave a mark
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Brands We Have Worked With
Our Clients
DigiTrends has partnered with over 600 brands, including several Fortune 500 companies, to digitally transform core operations through innovative and scalable solutions. Trusted by our clients for consistent excellence, we take pride in delivering impactful digital experiences
What Our Clients Have to Say
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