Did you know? According to a report, the global mobile game development market was valued at $138.44 billion in 2024 and is projected to reach $489.47 billion by 2032, growing at a CAGR of 17.1% during the forecast period (2025–2032). These statistics show that investing in the gaming market is a highly lucrative option. So, if you want to invest in the mobile game development or PUBG game development, understanding the fundamentals of mobile game development is a must.

PUBG stands for the player’s unknown battleground. In this game, 100 players fight with each other on a battlefield until they survive, and the last man who survives will be crowned as a winner. PUBG game development is a prime example of stunning visuals, and immersive gameplay and can attract millions of players worldwide. PUBG was first released by PUBG Corporation on PC. However, then PUBG Corporation collaborated with Tancet Corporation and decided to release a free-to-play version for Android and iOS. The app’s popularity skyrocketed on mobile devices, with millions of users downloading it within the first few months.

This guide will take you through the whole mobile game design process, mobile game programming, and key components needed to make a popular game like PUBG. Using tools like Unity game development and Unreal Engine mobile, We will also go over key battle royale game development tactics and successful mobile game marketing strategies to ensure your game takes off.

Reasons for PUBG’s Popularity

PUBG’s success isn’t just a matter of luck; several factors contributed to its rise:

1. Engaging Gameplay:

One of the main reasons for PUBG’s popularity is battle royale game development. You have to make decisions quickly, which makes it a fun and fast-paced mechanic. PUBG also offers a variety of fascinating elements, such as quests, challenges, and cutting-edge weapons. Your name will be awarded at the top of the board when you perform well and move up the ranks. 

If you are into the mobile game development, studying PUBG mobile game design will give you an idea for your projects too. 

2. Social Interaction: 

PUBG allows players to interact socially with players around the world. This helps to form a vast community of games. PUBG actively announces tournaments and events to keep the community engaged and enthusiastic. Social interaction is one the thing to consider when you are working on mobile game programming.

3. Regular Updates:

The PUBG team continuously communicated with their players to make the gameplay more engaging. They ask for players’ feedback, and they communicate with them on social media. They also updated their regular events like new map modes or cosmetic items, which keep players’ community interested and looking forward to trying something new. The main reason behind these updates is to keep players interested.

4. Cross Platform Accessibility:

One of the things that make PUBG enormously popular is its cross-platform compatibility. PUBG is available on PC, Xbox, PlayStation, and mobile devices, which makes it accessible to a wide range of players worldwide. Thus, consider accessibility in your mobile game design process.

5. Realistic Graphics and Environment:

The two main features that distinguish PUBG from others are its realistic graphics and immersive environments. Its detailed maps feature diverse terrain, dynamic lighting, and weather effects to provide authentic match environments. Whether in Erangel’s urban landscape, Miramar’s desert, or Sanhok’s forested terrain, magnificent visual effects, and sound techniques keep players involved throughout the battle. 

6. Competitive Esports Scene:

The esports sector recognizes PUBG as one of its main attractions.  The game has given competitive players a stage to display their abilities through several regional and worldwide competitions. With their sizeable prize pools, competitions like the PUBG Global Championship and regional leagues draw both experienced and new players. In addition to making the game more well-liked, the competitive scene encourages players to improve their tactics and teamwork to compete at the highest levels.

7. Diverse Game Modes:

PUBG provides a wide range of game modes to keep excitement. Besides classic battle royale mode, players can enjoy themselves in deathmatches, arcade mode, and special event modes. These different modes give players a chance to experience different strategies, weapons, and playstyles catering to both fast-paced action lovers or ones who prefer strategic survival gameplay.

Basic/Common Terms

Before we move further, let’s clarify a few basic terms:

Accessibility: A game that is designed to cater to a wide range of players, including players with disabilities.

Augmented Reality: A gaming technology that uses a smartphone camera or special glasses to layover game elements on a view of the real world. 

Beta: A build of a game that’s not finished yet but is fairly bug-free, has all of the pieces in place, and is ready to be play-tested with a large number of players

Bug: A bug is a coding error in a computer program. 

Cross-platform app: These are mobile apps that can be used on different mobile platforms like Android, iOS, and Windows.

Cloud: Cloud computing, or Software as a Service, refers to computer hardware and software that is provided over a network, such as the Internet, to simplify computing.

Game Design Document: A comprehensive document outlining every facet of the intended design for the game. It can include details about the main game mechanics, characters, monetization, etc. 

Game Engine: A software package or collection of tools that can be used to make video games. 

Core Mechanics: The rules and systems that govern gameplay.

User Interface (UI): The space where players interact with the game.

Monetization: Methods to generate revenue from your game.

Game Development Process for Developing a Game Like PUBG

The process of developing a game like Player Unknowns Battlegrounds (PUBG) is complex and requires technical know-how, creativity, and strategic planning. A step-by-step guide for the game development specifically designed for a battle royale game development like PUBG is provided below. 

Concept and Planning

1. Define the Game Concept

• Core gameplay: Define your mobile game design and core mechanics.
• Unique selling points (USPs): What distinguishing features will set your game apart? (e.g., unique maps, weapons, or mechanics)from other battle royal game development projects.
• Target audience: In the planning phase, it is so important to set what your target audience will be, whether they will be Hardcore gamers, esports enthusiasts,  or casual players.

2. Create a Game Design Document (GDD)

• Create a detailed outline of the game’s mechanics, rules, and mobile game programming approaches.
• Describe maps, weapons, vehicles, and character progression in this detailed outline.

• Decide monetization strategies for your game. Such as in-app purchases, battle passes, or ads. Make sure that your chosen strategies will not negatively impact the gameplay.

3. Assemble the Team

• The developing game team consists of project managers, game designers, game developers, game artists, FX artists, game animators, sound engineers, and QA testers.
• Also, consider outsourcing for specialized tasks like motion capture and music composition.

Pre-Production

1. Market Research  

• Analyze markets like PUBG game development or other competitors like Fortnite and Call of Duty Mobile.
• Identify player preferences and trends in battle royale games.

2. Prototyping

• Build a basic prototype or MVP to test initial core gameplay mechanics such as shooting, looting, and inventory movement.
• Focus on gameplay feel and controls.
• Placeholder assets are utilized to save time and energy.

3. Technical Planning

• Choose a game engine that supports mobile platforms as well, Such as Unity game development or Unreal Engine mobile. Familiarize yourself with the selected engine features and functionalities.
• Decide on the tech stack (programming languages, server infrastructure).
• Plan for scalability and cross-platform compatibility on different platforms such as mobile, PC, or console.

Production

1. Art and Asset Creation

• Characters: Design soldiers, skins, and animations.
• Weapons and Vehicles: Create realistic models and textures.
• Maps: Develop large, immersive environments with varied terrain like cities, forests, and deserts for a visually appealing experience.
• Tools: Animation software like Blender, Maya, Substance Painter, or  ZBrush can be utilized to create realistic visuals.

2. Sound Design and Music

• Sound Effects: Create sound effects for Gunfire, footsteps, vehicle sounds, and environmental noises to enhance the game experience.
• Music: Generate epic background music for menus and intense gameplay moments.
• Spatial Audio: Implement 3D audio to simulate realistic sound positioning for an immersive gameplay experience.
• Tools: These tools, like Audacity, FMOD, and Wwis, can be used for this purpose.

3. Multiplayer Development

• Matchmaking: Develop algorithms to pair players of similar skill levels. Multiplayer integration is one of the most challenging part of mobile game development.
• Lobby System: Create a pre-game lobby for players to join and prepare.
• Server-Side Logic: Implement real-time gameplay synchronization. One of the reasons for PUBG’s success is real-time gameplay.
• Anti-Cheat Measures: Prevent hacking and cheating with server-side validation.
• Tools: Photon and Unity net code are the popular networking solution choices

4. User Interface (UI) and User Experience (UX)

• Menus: Design intuitive menus for matchmaking, settings, and inventory management.
• HUD: Create a clean and informative heads-up display like health, ammo, and map.
• Controls: Optimize touchscreen controls for mobile devices.
• Tools: Adobe XD, Figma, Unity UI.

Testing and Quality Assurance

1. Closed Alpha Testing

Purpose: Test core gameplay mechanics, identify major bugs, and gather initial feedback.

Process:

• Select a small group of testers you can choose from within the internal team or trusted community members.
• Provide them access to an early build of the game.
• Collect their feedback on gameplay, controls, and overall experience.

 Tools: Use platforms like TestFlight for iOS or Google Play Beta Testing for Android.

2. Beta Testing

 Purpose: Evaluate the game on a larger scale, identify minor bugs, and test server stability.

Process:

• Open beta testing to a broader audience, which includes pre-registered users and gaming communities.
• Monitor player behavior, performance metrics, and crash reports.
• Gather feedback on balancing, progression, and user experience.

Tools: Utilize analytics tools like Firebase, Unity Analytics, or custom dashboards.

Performance Testing

1. Device and OS Compatibility

Purpose: Ensure the game runs smoothly across a wide range of devices and operating systems.

 Process:

• Test on low-end, mid-range, and high-end devices.
• Cover popular operating systems like iOS and  Android and their versions.
• Use emulators and real devices for comprehensive testing.

Tools: Device farms like AWS Device Farm, BrowserStack, or physical device labs.

2. Battery Consumption and Overheating

Purpose: Optimize the game to minimize battery drain and prevent device overheating.

Process:

• Monitor CPU, GPU, and memory usage during gameplay.
• Identify resource-intensive processes and optimize them.
• Test under various conditions like long play sessions and high graphics settings.

 Tools: Profiling tools like Unity Profiler, Android Profiler, or Xcode Instruments.

Security Testing

1. Prevent Hacking and Cheating

 Purpose: Ensure fair gameplay and protect the game from exploits.

 Process:

• Implement anti-cheat mechanisms (e.g., server-side validation, encryption).
• Monitor for suspicious activities (e.g., speed hacks, aimbots).
• Regularly update security measures to address new threats.

Tools: Anti-cheat solutions like BattlEye, Easy Anti-Cheat, or custom systems.

2. Data Breach Prevention

Purpose: Protect user data and maintain player trust.

Process:

• Encrypt sensitive data (e.g., player credentials, payment information).
• Use secure communication protocols (e.g., HTTPS, TLS).
• Conduct regular security audits and penetration testing.

Tools: Security frameworks like OWASP, encryption libraries, and third-party security services.

Launch and Marketing Strategy 

Once your mobile game development project is complete, effective mobile game marketing strategies are crucial:

Pre-Launch Marketing

1. Build Hype

Trailers and Teasers:

• Create high-quality trailers showcasing gameplay, graphics, and unique features.
• Release teasers to generate curiosity and anticipation.

 Social Media Campaigns:

• Use platforms like Twitter, Instagram, TikTok, and Facebook to share updates, behind-the-scenes content, and countdowns with your target audience.
• Engage with followers through polls, Q&A sessions, and contests.

Influencer Partnerships:

• Collaborate with gaming influencers and streamers to promote the game.
• Provide early access to influencers for gameplay streams and reviews.

2. Create a Website and Community Forums

Website:

• Develop a professional website with information about the game, screenshots, videos, and a blog for updates.
• Include a pre-registration or sign-up option to build a mailing list.

Community Forums:

• Set up forums or Discord servers for fans to discuss the game, share feedback, and connect with developers.
• Actively participate in discussions to build a loyal community.

App Store Optimization (ASO)

Optimize Game Title, Description, and Keywords

Title: Choose a catchy, memorable title that includes relevant keywords.

Description: Write a compelling description highlighting key features, gameplay mechanics, and USPs.

Keywords: Research and incorporate high-traffic keywords to improve search visibility.

4. Use Eye-Catching Visuals and Gameplay Videos

Visuals: Design high-quality icons, screenshots, and banners that showcase the game’s best features.

Gameplay Videos: Upload engaging gameplay videos to give potential players a taste of the experience.

Launch Day

1. Release on Major Platforms

Google Play and Apple App Store: Once your game is ready, ensure the game is available on both platforms like Google Play Store and Apple App Store simultaneously.

Cross-Platform Support: Also consider releasing on additional platforms like Amazon Appstore or Huawei AppGallery.

2. Monitor Server Performance and Player Feedback

Server Performance: Ensure servers can handle the initial load to prevent crashes and downtime.

Player Feedback: Monitor reviews, ratings, and social media mentions to address issues quickly.

Post-Launch Strategies

1. Regular Updates

New Content: Release updates with new maps, weapons, characters, and events to keep players engaged and interested.

Bug Fixes and Improvements: Continuously address bugs and improve gameplay based on player feedback.

2. Engage with the Community

Social Media: Maintain active social media profiles to share updates, respond to player queries, and run community events.

In-Game Messaging: Use in-game notifications and messages to inform players about new features, events, and promotions.

Monetization Strategies for a Game Like PUBG

It’s not easy to generate revenue from games, but the PUBG game development project serves as an example of generating billions. The key lies in choosing the right monetization strategy for your game.

In-app purchases

This is the most common monetization way (present stats), where players can purchase items like skins, weapons, or any other cosmetic within the game, and that gives a competitive player an advantage as well.

Sell Skins, Emotes, and Battle Passes

•  Skins: The character can have their outfit like a  military uniform or futuristic armor
•  Emotes: These are animations that allow players to express themselves.
•  Battle Passes: As players advance, they can unlock items and cosmetics through tiered reward systems.
• Tools: Use in-app purchase SDKs like Unity IAP or Google Play Billing.

Offer Cosmetic Items That Don’t Affect Gameplay

• Ensure all purchasable items are purely cosmetic, such as weapon skins and parachute designs.
• Avoid pay-to-win mechanics to maintain fairness and player trust.

Advertisements

This is another great option for monetization. But make sure the advertisement does not annoy the players. These can be done in the following two ways.

Implement Rewarded Ads

Purpose: Allow players to watch ads in exchange for in-game rewards.

Examples:

• Watch an ad to revive the game.
• Earn in-game currency or items by viewing ads.
• Tools: Ad mediation platforms like AdMob, Unity Ads, or ironSource.

Use Non-Intrusive Banner Ads

Purpose: Generate revenue without affecting the gameplay.

Implementation:

Place ads within the game, like menu screens.

But avoid placing ads during active gameplay to not spoil the player experience.

Tools: Ad networks like AdMob or Facebook Audience Network.

Subscription Models

The motive behind the subscription model is to have stable and predictive revenue.

Offer Premium Memberships with Exclusive Perks

Purpose: Provide recurring revenue and enhance player loyalty.

Examples:

• Monthly subscriptions with exclusive skins, emotes, and XP boosts.
• Early access to new content or features.

Tools: Subscription management platforms like RevenueCat or Google Play Subscriptions.

Esports and Tournaments

Host Competitive Events with Cash Prizes

Purpose: Attract competitive players and build a thriving esports community.

Implementation:

• Organize regular tournaments with entry fees and cash prizes.
• Partner with sponsors to fund prize pools.

Tools: Tournament platforms like Battlefy or Tournament.

Partner with Esports Organizations

Purpose: Increase visibility and credibility in the esports scene.

Implementation:

• Collaborate with professional esports teams and organizations.
• Sponsor esports events and leagues.

Tools: Esports management platforms like ESL Play or FACEIT.

Future Trends in Mobile Game Development (2025 and Beyond) 

The mobile game development landscape is evolving rapidly, driven by advancements in technology and changing player expectations. Here’s a detailed look at the key trends shaping the future of mobile game development:

AI and Machine Learning

The global mobile artificial intelligence market size was valued at USD 19.5 billion in 2024 and is projected to grow at a CAGR of 25.1% between 2025 and 2034.

AI-driven NPCs and Dynamic Gameplay

Purpose: Create smarter, more realistic non-player characters (NPCs) and adaptive gameplay.

Examples:

• NPCs with advanced behavior patterns (e.g., teamwork, strategy)
• Dynamic difficulty adjustment based on player skill.

Tools: AI frameworks like TensorFlow, PyTorch, or Unity ML-Agents.

Personalized Gaming Experiences

Purpose: Tailor the game to individual players for higher engagement.

Examples:

• Customized content recommendations (e.g., maps, challenges).
•  Adaptive storytelling based on player choices.

 Tools: Machine learning algorithms for player data analysis.

Augmented Reality (AR) and Virtual Reality (VR)

Integration of AR/VR Features for Immersive Gameplay

AI intelligence was the main trend in 2024, and it will remain the same in 2025 as well. The mobile artificial intelligence market was estimated at $19.5 billion in 2024 and is expected to grow at a CAGR of 25% between 2025 and 2034.

Purpose: Enhance player immersion and interaction.

Examples:

• AR games that blend virtual elements with the real world (e.g., Pokémon GO).
• VR games that offer fully immersive environments.

Tools: ARKit (iOS), ARCore (Android), Unity XR, Unreal Engine VR.

Mixed Reality (MR)

Purpose: Combine AR and VR for seamless transitions between real and virtual worlds.

 Examples:

•  MR headsets for mobile gaming (e.g., Meta Quest, Apple Vision Pro).
•  Interactive MR experiences in gaming.

Cloud Gaming

Play High-Quality Games on Low-End Devices via Cloud Streaming

Purpose: Make high-end gaming accessible to a broader audience.

Examples:

• Stream AAA games on mobile devices with minimal hardware requirements.
• Services like Xbox Cloud Gaming, NVIDIA GeForce NOW, and Google Stadia.

 Tools: Cloud platforms like AWS, Google Cloud, and Microsoft Azure.

Cross-Platform Play

Purpose: Enable seamless gameplay across mobile, PC, and console.

Examples:

• Players can start a game on mobile and continue on PC or console.
• Unified accounts and progress tracking.

Blockchain and NFTs

Use of Blockchain for Secure In-Game Transactions

 Purpose: Ensure transparency and security in transactions.

Examples:

•  Blockchain-based marketplaces for in-game items.
•  Secure ownership and transfer of digital assets.

 Tools: Blockchain platforms like Ethereum, Solana, or Polygon.

NFTs for Unique In-Game Assets

The market for intelligent virtual assistants is expected to reach a remarkable valuation of $309.9 billion by 2033.

Purpose: Provide players with true ownership of digital items.

Examples:

•  NFTs for rare skins, weapons, or characters.
•  Players can trade or sell NFTs on external marketplaces.

Tools: NFT marketplaces like OpenSea, Rarible, or Mintable

Conclusion

Developing a successful battle royal game development project like PUBG requires strategic planning, a deep understanding of mobile game programming, and a strong mobile game marketing approach. The battle royale genre continues to evolve and present exciting monetization opportunities. You can hire a game development company that specializes in game development and helps you get the desired result.

FAQs

1. What are the key factors behind PUBG’s popularity?

PUBG’s popularity can be attributed to various factors such as Engaging Gameplay, Social Interaction, Regular Updates, Accessibility, Realistic Graphics & Environment, Competitive Esports Scene, and Diverse Game Modes.

2. What are the steps involved in developing a game app like PUBG?

The development of game apps like PUBG involved these steps:

• Concept & Planning
• Pre-Production
• Production
• Testing & Quality Assurance
• Launch & Marketing

3. What are the monetization strategies for the mobile game?

Mobile games can be monetized in the following ways:

• In-App Purchases
• Advertisements
• Subscriptions
• Esports & Tournaments

4. What are the best game engines for developing a game?

Unity and Unreal Engine are the two most popular choices.