AccuSixers Cricket – A Retailer Engagement Game
Client
Roche Pharma
Services
Industries
Project Timeline
2-3 Months
About the Project
About AccuSixers Cricket
Roche Pharma aimed to engage pharmaceutical retailers through an interactive experience that goes beyond traditional brand communication. Roche Pharma approached DigiTrends to develop AccuSixers Cricket, a virtual reality-based game designed to combine entertainment with brand reinforcement. DigiTrends created a VR cricket environment integrated with brand elements, which created a fun and memorable way to engage retailers while reinforcing key messaging.
At DigiTrends, we offer gamification platform development services that include highly interactive and client-centric designs. Our gamification platform development solutions provide engaging experiences, user interaction, and add value aligned with specific project goals.
The Vision & Objectives
What We Set Out To Achieve
Enhance Retailer Engagement
To create an interactive experience that captures attention and encourages active participation among pharmaceutical retailers.
Reinforce Brand Recall
To integrate branding elements within gameplay to ensure a strong and lasting brand association.
Deliver Experiential Interaction
To move beyond static communication and provide an immersive, hands-on engagement format.
The Core Challenges
Problems We Needed to Solve
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Low Engagement with Traditional Campaigns
Conventional retailer engagement methods often fail to create excitement or meaningful interaction.
-
Limited Brand Recall
Static messaging does not always translate into strong or lasting brand retention.
-
Need for Experiential Marketing
There was a need to create an experience that is both entertaining and aligned with brand objectives.
Overcome Business Challenges With Custom VR Solutions
We are experienced in helping businesses create immersive virtual reality experiences to enhance engagement, attract users, and drive measurable results.
The Solution
How We Addressed The Problems
To address these challenges, DigiTrends developed an immersive VR-based cricket game designed to combine entertainment with brand engagement.
VR Cricket Gameplay Experience
Retailers engaged in a virtual cricket game using a branded A6 ball, creating a unique and interactive play environment.
Performance-Based Progression
Players advanced through rounds by completing gameplay, encouraging continued participation and competition.
Integrated Brand Reinforcement
Brand elements were embedded throughout the experience, ensuring consistent visibility and recall during gameplay.
Project Impact
What Success Looked Like
-
Increased Retailer Participation
The immersive gameplay encouraged high levels of engagement and active involvement.
-
Stronger Brand Recall
The integration of branding within gameplay improved recognition and retention among retailers.
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Memorable Experience
The VR format created a unique and enjoyable interaction that stood out from traditional campaigns.
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Enhanced Campaign Effectiveness
The combination of gaming and branding delivered a more impactful and engaging outreach strategy.
DigiTrends’ collaboration with Roche Pharma resulted in a gamified VR experience that transformed retailer engagement into an interactive and memorable brand journey.
Tech Stack
Built on a World-Class Tech Stack
Unity3D (LTS)
Serves as the core engine for building the VR application, handling logic, rendering, animations, and overall performance.
Android
Defines the deployment platform for standalone Meta Quest devices using Android-based builds.
Meta Quest 2
Specifies the VR headsets the application is optimized to support for performance and compatibility.
Quest 3
Specifies the VR headsets the application is optimized to support for performance and compatibility.
Quest 3S
Specifies the VR headsets the application is optimized to support for performance and compatibility.
C#
Used to build gameplay logic, system behaviors, interactions, and feature integrations within Unity.
Blender
Used to model, rig, texture, and refine 3D assets and characters for use within the immersive environment.
Maya
Used to model, rig, texture, and refine 3D assets and characters for use within the immersive environment.
Character Creator
Used to model, rig, texture, and refine 3D assets and characters for use within the immersive environment.
Substance Painter
Used to model, rig, texture, and refine 3D assets and characters for use within the immersive environment.
Git
Manages source code versions, tracks changes, and enables smooth collaboration across development teams.
GitHub
Manages source code versions, tracks changes, and enables smooth collaboration across development teams.
Visual Studio
Primary development environment for writing, debugging, and maintaining C# scripts and application logic.
Figma
A user interface design platform used for web and app designing.
Adobe Photoshop
A user interface design platform used for web and app designing.
Adobe Illustrator
A user interface design platform used for web and app designing.
Brand Recall Made Easy
DigiTrends partnered with Roche Pharma to create AccuSixers Cricket, a VR-powered experience that turns gameplay into a memorable brand interaction for retailers.
Your brand engagement can be just as immersive
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Brands We Have Worked With
Our Clients
DigiTrends has partnered with over 600 brands, including several Fortune 500 companies, to digitally transform core operations through innovative and scalable solutions. Trusted by our clients for consistent excellence, we take pride in delivering impactful digital experiences
What Our Clients Have to Say
Client Reviews
Muhammad Usaid Khalid
Senior Brand Manager, Getz Pharma
"They delivered exactly what we wanted without any delays."
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Ridoy Niamul
CMO at NIAMUL LTD
""very good services. I'm happy to they are provide good service""
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Muhammad Mobin
Squad Lead, Roche Pakistan Limited
"DigiTrends consistently pursues excellence, and we look forward to future collaborations."
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Talha Ahmed
AYM Commerce
""The people I communicated with were very astute, and they knew what they were doing." "
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Muhammad Ali Patel
Manager Software Development, Martin Dow Ltd
"They showed commitment, timeliness, and quality of work."
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Dr Saima Asif
CEO & FOUNDER at DIGIPILL
""It was a wonderful experience with Digitrends. I appreciate their amazing work in leading...""
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Samra Sawati
Product Manager, Global Healthcare Company
"They demonstrated a high level of professionalism, responsiveness, and attention to detail."
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Sadaf Altaf
CEO, Superwomen Pakistan
""DigiTrends made sure to turn our ideas into reality."
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Bilal Patel
Brand Manager, Bayer Pakistan Pvt. LTD
"Their punctuality and attitude towards the project only strengthened our views for them."
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Margarita Ivanova
CEO, DONO Volunteering
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Robert Vito
CEO, Reward Return Company
"I was very pleased with the team's communication."
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