Max League – A Gamified Campaign for HCP Engagement
Client
AGP Pharma
Services
Industries
Project Timeline
2-3 Months
About the Project
About Max League
AGP Pharma aimed to engage healthcare professionals through an interactive group-based experience designed for ward meetings. To move beyond traditional engagement formats, AGP Pharma partnered with DigiTrends to develop Max League, a gamified platform focused on collaborative learning. DigiTrends came up with Max League, a team game encouraging participation and interaction among HCPs in a shared setting.
At DigiTrends, we offer gamification platform development services that include highly interactive and client-centric designs. Our gamification platform development solutions provide engaging experiences, user interaction, and add value aligned with specific project goals.
The Vision & Objectives
What We Set Out To Achieve
Enhance HCP Engagement
To create an interactive experience that encourages participation during ward meetings and group discussions.
Promote Collaborative Learning
To foster teamwork and knowledge sharing among healthcare professionals through a structured game format.
Improve Brand Knowledge Retention
To reinforce key drug concepts through repeated interaction, competition, and real-time response.
The Core Challenges
Problems We Needed to Solve
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Low Engagement in Ward Meetings
Traditional formats often lack interactivity, leading to reduced participation and attention.
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Limited Opportunities for Collaboration
There was a need for a format that actively involves multiple participants at the same time.
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Lack of Dynamic Learning Formats
Conventional methods do not provide the speed, competition, or excitement needed to enhance retention.
Overcome Business Challenges With Custom Solutions
We are experienced in helping businesses create interactive gamified experiences to enhance engagement, attract users, and drive measurable results.
The Solution
How We Addressed The Problems
To address these challenges, DigiTrends developed a structured, multi-round game designed for group participation and competitive learning.
Team-Based Gameplay Experience
Max League was designed as a group game where participants compete in teams, encouraging collaboration and active involvement.
Three-Round Game Structure
The game includes a quiz-based round with varying difficulty levels, a rapid-fire “Minute to Win It” round, and a buzzer round to test speed and accuracy.
Difficulty Level Selection
Players can choose question difficulty, allowing the experience to adapt to different knowledge levels and maintain balanced competition.
Project Impact
What Success Looked Like
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Increased Participation in Ward Meetings
The game format encouraged more HCPs to actively engage during sessions and contribute to discussions.
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Improved Knowledge Retention
Fast-paced rounds and repetition helped reinforce key concepts more effectively than passive formats.
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Stronger Team Collaboration
Group-based gameplay promoted teamwork and shared learning among participants.
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Memorable Learning Experience
The competitive structure made educational sessions more engaging, interactive, and impactful.
DigiTrends’ collaboration with AGP Pharma resulted in a gamified HCP engagement experience that transformed routine ward meetings into dynamic, interactive learning sessions.
Tech Stack
Built on a World-Class Tech Stack
Unity3D (LTS)
Serves as the core engine for building the VR application, handling logic, rendering, animations, and overall performance.
Windows
Primary operating system used to run and deploy the immersive desktop application.
C#
Used to build gameplay logic, system behaviors, interactions, and feature integrations within Unity.
Blender
Used to model, rig, texture, and refine 3D assets and characters for use within the immersive environment.
Maya
Used to model, rig, texture, and refine 3D assets and characters for use within the immersive environment.
Character Creator
Used to model, rig, texture, and refine 3D assets and characters for use within the immersive environment.
Substance Painter
Used to model, rig, texture, and refine 3D assets and characters for use within the immersive environment.
Git
Manages source code versions, tracks changes, and enables smooth collaboration across development teams.
GitHub
Manages source code versions, tracks changes, and enables smooth collaboration across development teams.
Visual Studio
Primary development environment for writing, debugging, and maintaining C# scripts and application logic.
Figma
A user interface design platform used for web and app designing.
Adobe Photoshop
A user interface design platform used for web and app designing.
Adobe Illustrator
A user interface design platform used for web and app designing.
Passive Sessions Turned Interactive
DigiTrends partnered with AGP Pharma to create Max League, a gamified group experience that transforms ward meetings into fast-paced, interactive learning sessions.
Your HCP engagement can be just as dynamic
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Brands We Have Worked With
Our Clients
DigiTrends has partnered with over 600 brands, including several Fortune 500 companies, to digitally transform core operations through innovative and scalable solutions. Trusted by our clients for consistent excellence, we take pride in delivering impactful digital experiences
What Our Clients Have to Say
Client Reviews
Muhammad Usaid Khalid
Senior Brand Manager, Getz Pharma
"They delivered exactly what we wanted without any delays."
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Ridoy Niamul
CMO at NIAMUL LTD
""very good services. I'm happy to they are provide good service""
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Muhammad Mobin
Squad Lead, Roche Pakistan Limited
"DigiTrends consistently pursues excellence, and we look forward to future collaborations."
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Talha Ahmed
AYM Commerce
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Muhammad Ali Patel
Manager Software Development, Martin Dow Ltd
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Dr Saima Asif
CEO & FOUNDER at DIGIPILL
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Samra Sawati
Product Manager, Global Healthcare Company
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CEO, Superwomen Pakistan
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Brand Manager, Bayer Pakistan Pvt. LTD
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CEO, DONO Volunteering
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Robert Vito
CEO, Reward Return Company
"I was very pleased with the team's communication."
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