Xarelto Clot Shooter – A Drug-Focused Game for HCP Engagement
Client
Bayer
Services
Industries
Project Timeline
2-3 Months
About the Project
About Xarelto Clot Shooter
Bayer wanted to engage healthcare professionals through an interactive experience focused on clot management across multiple specialties. They approached DigiTrends for an engaging game that could combine medical and drug knowledge within the game. DigiTrends came up with the Xarelto Clot Shooter, which integrates gameplay with clinical concepts and delivers an engaging way to reinforce understanding of clot-related conditions and their treatment.
At DigiTrends, we offer gamification platform development services that include highly interactive and client-centric designs. Our gamification platform development solutions provide engaging experiences, user interaction, and add value aligned with specific project goals.
The Vision & Objectives
What We Set Out To Achieve
Enhance HCP Engagement
To create an interactive experience that captures attention and encourages active participation among healthcare professionals.
Deliver Speciality-Based Learning
To provide relevant clinical exposure across multiple specialties through a structured and immersive format.
Reinforce Knowledge Through Gameplay
To ensure better retention of treatment concepts by combining action-based learning with knowledge validation.
The Core Challenges
Problems We Needed to Solve
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Complex Clinical Communication
Clot-related conditions vary across specialties, making it difficult to deliver consistent and relevant messaging.
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Limited Engagement
Conventional awareness approaches often fail to maintain attention or encourage active involvement.
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Need for Interactive Learning
There was a need to shift from passive learning to an experience-driven format that improves retention.
Overcome Business Challenges With Custom Solutions
We are experienced in helping businesses create interactive gamified experiences to enhance engagement, attract users, and drive measurable results.
The Solution
How We Addressed The Problems
To address these challenges, DigiTrends developed an interactive, stage-based game designed to blend action with clinical knowledge.
Specialty & Organ Selection
Players can choose from neurology, cardiology, internal medicine, and surgery, along with organs such as the heart, lungs, brain, and leg to personalize the experience.
Action-Based Game Mechanics
Users play through a short map-based game where they eliminate clots using different treatments, progressing from options like warfarin and me-too drugs to Xarelto.
Knowledge-Driven Progression
Players must answer four questions correctly to unlock gameplay and advance to the next stage, reinforcing learning through validation.
Project Impact
What Success Looked Like
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Increased HCP Engagement
The interactive format encouraged active participation and sustained interest throughout the experience.
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Improved Clinical Understanding
Healthcare professionals gained clearer insights into clot management across different specialties.
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Memorable Experience for HCPs
The combination of gameplay, progression, and scoring created a more impactful learning journey.
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Performance Tracking
A built-in dashboard recorded scores, allowing users to track performance in a one-time gameplay experience.
DigiTrends’ gamified engagement solution provided Bayer with a combined clinical education with interactive gameplay, making learning both effective and memorable for HCPs.
Tech Stack
Built on a World-Class Tech Stack
Unity3D (LTS)
Runs the core logic, graphics, and movement inside the virtual experience.
C#
Used to build gameplay logic, system behaviors, interactions, and feature integrations within Unity.
Blender
Used to model, rig, texture, and refine 3D assets and characters for use within the immersive environment.
Maya
Used to model, rig, texture, and refine 3D assets and characters for use within the immersive environment.
Character Creator
Used to model, rig, texture, and refine 3D assets and characters for use within the immersive environment.
Substance Painter
Used to model, rig, texture, and refine 3D assets and characters for use within the immersive environment.
Git
Manages source code versions, tracks changes, and enables smooth collaboration across development teams.
GitHub
Manages source code versions, tracks changes, and enables smooth collaboration across development teams.
Visual Studio
Primary development environment for writing, debugging, and maintaining C# scripts and application logic.
Figma
A user interface design platform used for web and app designing.
Adobe Photoshop
A user interface design platform used for web and app designing.
Adobe Illustrator
A user interface design platform used for web and app designing.
Medical Clarity with Gameplay
DigiTrends partnered with Bayer to create Xarelto Clot Shooter, an interactive gamified experience that simplifies clot management through an immersive experience.
Your HCP engagement can be just as impactful
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Brands We Have Worked With
Our Clients
DigiTrends has partnered with over 600 brands, including several Fortune 500 companies, to digitally transform core operations through innovative and scalable solutions. Trusted by our clients for consistent excellence, we take pride in delivering impactful digital experiences
What Our Clients Have to Say
Client Reviews
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Senior Brand Manager, Getz Pharma
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CMO at NIAMUL LTD
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Squad Lead, Roche Pakistan Limited
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AYM Commerce
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Manager Software Development, Martin Dow Ltd
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CEO & FOUNDER at DIGIPILL
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Product Manager, Global Healthcare Company
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CEO, Superwomen Pakistan
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Bilal Patel
Brand Manager, Bayer Pakistan Pvt. LTD
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CEO, DONO Volunteering
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CEO, Reward Return Company
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