A Targeted Awareness Campaign
Client
Novartis
Services
Industries
Project Timeline
2-3 Months
About the Project
About Fraizeron
As Novartis supports areas with high medical needs, it wanted a focused awareness initiative to educate about Fraizeron, which is for the treatment of plaque psoriasis. Novartis aimed to educate healthcare professionals and strengthen engagement across global healthcare communities. DigiTrends designed and executed a comprehensive awareness campaign that communicated Fraizeron’s value clearly while remaining sensitive to the realities of psoriasis care.
At DigiTrends, we offer digital awareness campaign services that are focused on interactive experiences and audience-focused design. Our digital campaign solutions drive engagement, encourage participation, and deliver measurable impact aligned with clear awareness goals.
The Vision & Objectives
What We Set Out To Achieve
Build Awareness Around Pediatric and Adult Indications
To educate healthcare professionals about Fraizeron’s availability for patients aged six years and older and how it can be used to treat psoriasis.
Communicate Psoriasis Care Simply and Clearly
To translate complex medical information into an accessible and easy-to-understand visual messaging for healthcare professionals.
Support HCP Engagement at Scale
To provide physicians with campaign materials that help them raise awareness about psoriasis efficiently and consistently.
The Core Challenges
The Problems We Needed to Solve
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Limited Awareness of Expanded Indications
Many healthcare professionals required clear communication around Fraizeron’s newer formulations for younger patients.
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Complexity of Psoriasis Presentation
Psoriasis appears differently across skin tones, which makes awareness and education about this condition more challenging for physicians.
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Need for Consistent, Impactful Messaging
Awareness materials needed to be both medically accurate and visually compelling to stand out to the audience and attract and engage the audience.
Overcome Business Challenges With Custom Solutions
We are experienced in helping businesses create impact-focused digital campaigns to drive engagement, encourage participation, and deliver measurable results.
The Solution
How We Addressed the Problems
To address these challenges, DigiTrends created an awareness campaign that transformed the way healthcare professionals were educated about the treatment of plaque psoriasis through Fraizeron.
Concept-Driven Awareness Campaign
We developed a unified campaign structured around four clear themes that reflect patient and clinician priorities.
Purposeful Visual Storytelling
Custom visuals were created for each category to align psoriasis-related colors, imagery, and medical information across all materials.
Multi-Format Campaign Assets
The campaign included standees and drop cards for physicians, ensuring visibility and consistent messaging at key touchpoints.
Project Impact
What Success Looked Like
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Stronger Awareness Among Healthcare Professionals
Physicians were better equipped and educated to discuss psoriasis and Fraizeron with clarity and confidence with the patients.
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Clear Communication of Treatment Benefits
The four-category framework made it easier to convey both medical and emotional aspects of psoriasis care.
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Scalable Awareness Execution
Campaign materials enabled consistent awareness efforts across different regions and healthcare settings.
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Enhanced HCP Engagement
The visually engaging campaign helped healthcare professionals raise awareness more effectively.
DigiTrends’ collaboration with Novartis delivered a focused awareness campaign that combined strong medical accuracy with clear, patient-centric visuals.
Tech Stack
Built on a World-Class Tech Stack
EDA
Helps power awareness campaigns and measure the results.
Awareness That Makes A Difference
DigiTrends partnered with Novartis to execute an awareness campaign about Fraizeron to help healthcare professionals educate patients about its use in treating plaque psoriasis.
Turn complex medical stories into clear, human communication.
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A Gamified HCP Awareness Campaign
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Brands We Have Worked With
Our Clients
DigiTrends has partnered with over 600 brands, including several Fortune 500 companies, to digitally transform core operations through innovative and scalable solutions. Trusted by our clients for consistent excellence, we take pride in delivering impactful digital experiences
What Our Clients Have to Say
Client Reviews
Muhammad Usaid Khalid
Senior Brand Manager, Getz Pharma
"They delivered exactly what we wanted without any delays."
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Ridoy Niamul
CMO at NIAMUL LTD
""very good services. I'm happy to they are provide good service""
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Muhammad Mobin
Squad Lead, Roche Pakistan Limited
"DigiTrends consistently pursues excellence, and we look forward to future collaborations."
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Talha Ahmed
AYM Commerce
""The people I communicated with were very astute, and they knew what they were doing." "
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Muhammad Ali Patel
Manager Software Development, Martin Dow Ltd
"They showed commitment, timeliness, and quality of work."
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Dr Saima Asif
CEO & FOUNDER at DIGIPILL
""It was a wonderful experience with Digitrends. I appreciate their amazing work in leading...""
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Samra Sawati
Product Manager, Global Healthcare Company
"They demonstrated a high level of professionalism, responsiveness, and attention to detail."
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Sadaf Altaf
CEO, Superwomen Pakistan
""DigiTrends made sure to turn our ideas into reality."
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Bilal Patel
Brand Manager, Bayer Pakistan Pvt. LTD
"Their punctuality and attitude towards the project only strengthened our views for them."
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Margarita Ivanova
CEO, DONO Volunteering
"They're highly efficient at ensuring our ideas would fill some needs."
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Robert Vito
CEO, Reward Return Company
"I was very pleased with the team's communication."
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