Priligy Game – A Gamified HCP Engagement Campaign
Client
Menarini Pharma
Services
Industries
Project Timeline
2-3 Months
About the Project
About Priligy Game
Menarini Pharma aimed to engage healthcare professionals through an interactive experience focused on men’s health awareness. Menarini partnered with DigiTrends to develop a fast-paced gamified experience inspired by endless runner mechanics. DigiTrends came up with Priligy, which places users in a dynamic environment where they control a moving car navigating through obstacles while encountering knowledge-based questions that reinforce key concepts.
At DigiTrends, we offer gamification platform development services that include highly interactive and client-centric designs. Our gamification platform development solutions provide engaging experiences, user interaction, and add value aligned with specific project goals.
The Vision & Objectives
What We Set Out To Achieve
Increase HCP Engagement
To create an interactive experience that captures attention and encourages continuous participation.
Promote Awareness Around Men’s Health
To highlight key concepts related to men’s health in an engaging and approachable format.
Deliver High-Retention Learning
To reinforce messaging through fast-paced gameplay and interactive knowledge checkpoints.
The Core Challenges
Problems We Needed to Solve
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Sensitivity of Men’s Health Topics
Communicating men’s health requires a format that is engaging yet appropriate and relatable.
-
Low Engagement with Traditional Methods
Conventional awareness approaches often fail to maintain attention or interaction.
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Need for Continuous User Involvement
There was a need to create an experience that keeps users engaged over multiple stages.
Overcome Business Challenges With Custom Solutions
We are experienced in helping businesses create interactive gamified experiences to enhance engagement, attract users, and drive measurable results.
The Solution
How We Addressed The Problems
To address these challenges, DigiTrends developed a multi-stage runner-style game designed to combine action with learning.
Car-Based Runner Gameplay Experience
The game features a moving car navigating through a dynamic environment, offering a fresh take on endless runner mechanics.
Stage-Based Progression System
Players advance through multiple levels, maintaining engagement through increasing difficulty and continuous gameplay.
Integrated Questions During Gameplay
Knowledge-based questions appear during the game, reinforcing learning while keeping the experience interactive.
Project Impact
What Success Looked Like
-
Higher HCP Engagement
The fast-paced gameplay encouraged active participation and sustained interaction.
-
Improved Awareness of Men’s Health
Healthcare professionals were exposed to key concepts in a more engaging format.
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Memorable User Experience
The unique car-based mechanics created a fun and lasting impression compared to traditional formats.
-
Stronger Campaign Effectiveness
The combination of gaming and questions delivered a more impactful engagement strategy.
DigiTrends’ collaboration with Menarini Pharma resulted in a gamified experience that transformed men’s health awareness into an engaging and interactive journey for healthcare professionals.
Tech Stack
Built on a World-Class Tech Stack
Unity3D (LTS)
Serves as the core engine for building the VR application, handling logic, rendering, animations, and overall performance.
Web/Mobile Browser
Primary operating system used to run and deploy the immersive desktop application.
C#
Used to build gameplay logic, system behaviors, interactions, and feature integrations within Unity.
Blender
Used to model, rig, texture, and refine 3D assets and characters for use within the immersive environment.
Maya
Used to model, rig, texture, and refine 3D assets and characters for use within the immersive environment.
Character Creator
Used to model, rig, texture, and refine 3D assets and characters for use within the immersive environment.
Substance Painter
Used to model, rig, texture, and refine 3D assets and characters for use within the immersive environment.
Git
Manages source code versions, tracks changes, and enables smooth collaboration across development teams.
GitHub
Manages source code versions, tracks changes, and enables smooth collaboration across development teams.
Visual Studio
Primary development environment for writing, debugging, and maintaining C# scripts and application logic.
Figma
A user interface design platform used for web and app designing.
Adobe Photoshop
A user interface design platform used for web and app designing.
Adobe Illustrator
A user interface design platform used for web and app designing.
Awareness Made Interactive
DigiTrends partnered with Menarini Pharma to create the Priligy Game, a dynamic experience that blends gameplay with learning for impactful HCP engagement.
Your HCP engagement can be just as engaging
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Brands We Have Worked With
Our Clients
DigiTrends has partnered with over 600 brands, including several Fortune 500 companies, to digitally transform core operations through innovative and scalable solutions. Trusted by our clients for consistent excellence, we take pride in delivering impactful digital experiences
What Our Clients Have to Say
Client Reviews
Muhammad Usaid Khalid
Senior Brand Manager, Getz Pharma
"They delivered exactly what we wanted without any delays."
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CMO at NIAMUL LTD
""very good services. I'm happy to they are provide good service""
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Muhammad Mobin
Squad Lead, Roche Pakistan Limited
"DigiTrends consistently pursues excellence, and we look forward to future collaborations."
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AYM Commerce
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Manager Software Development, Martin Dow Ltd
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Dr Saima Asif
CEO & FOUNDER at DIGIPILL
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Product Manager, Global Healthcare Company
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CEO, Superwomen Pakistan
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Brand Manager, Bayer Pakistan Pvt. LTD
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CEO, DONO Volunteering
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Robert Vito
CEO, Reward Return Company
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