Menarini – Kettese VR Mode of Action Video
Client
Menarini
Services
360° Animation, VR Development
Industries
Pharmaceutical
Project Timeline
2–4 Months
About the Project
About Menarini
Menarini aimed to create an immersive and educational experience to demonstrate the mode of action of their brand, Kettese. The objective was to simplify complex medical information through an engaging 360° VR video that could effectively communicate how the medicine works within the human body. DigiTrends developed a high-quality virtual experience that combined scientific accuracy with interactive storytelling. At DigiTrends, we specialize in creating innovative digital experiences that merge technology with creativity. Our VR solutions are designed to simplify complex concepts, enhance engagement, and deliver impactful visual communication for healthcare brands.
The Vision & Objectives
What We Set Out To Achieve
Immersive Learning Experience
To create a fully immersive 360° VR video that visually explains the mode of action of Kettese.
Simplified Medical Communication
To translate complex scientific concepts into easy-to-understand visual storytelling for better comprehension.
High-Quality Visual Execution
To deliver a visually rich and accurate VR experience aligned with pharmaceutical standards.
The Core Challenges
Problems We Needed to Solve
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Complex Scientific Visualization
Presenting detailed biological processes in a visually engaging and easy-to-understand format.
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VR Experience Optimization
Ensuring smooth performance and usability across different VR devices and platforms.
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Content Accuracy & Compliance
Maintaining scientific accuracy while adhering to pharmaceutical guidelines and regulations.
Overcome Business Challenges With Custom Solutions
We help organizations transform complex ideas into engaging digital experiences that enhance understanding, improve engagement, and deliver meaningful results.
The Solution
How We Addressed The Problems
To address these challenges, DigiTrends designed and developed an immersive 360° VR mode of action video for Kettese.
360° VR Storytelling
We created a fully immersive environment that allowed users to explore and understand the medicine’s mechanism engagingly.
Scientific Animation Design
Detailed and accurate animations were developed to visually represent the drug’s interaction within the body.
Optimized VR Performance
The video was optimized for smooth playback across devices, ensuring a seamless and impactful user experience.
Project Impact
What Success Looked Like
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Enhanced Understanding
The immersive VR experience improved comprehension of Kettese’s mode of action among users.
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Engaging Visual Experience
High-quality 360° visuals captured user attention and increased engagement levels.
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Effective Communication Tool
The VR video served as a powerful tool for explaining complex medical concepts clearly.
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Innovative Brand Presence
The project positioned Menarini as a forward-thinking brand leveraging advanced digital solutions.
DigiTrends’ VR video solution enabled Menarini to present complex scientific information through an immersive, engaging, and highly effective digital experience.
Tech Stack
Built on a World-Class Tech Stack
Unity3D (LTS)
A highly versatile, cross-platform game engine primarily used to create 2D and 3D video games.
Android
Defines the deployment platform for standalone Meta Quest devices using Android-based builds.
Meta Quest 2
A virtual and mixed reality headset offering an immersive virtual reality experience.
Quest 3
A complete virtual and mixed reality headset solution designed for rich, immersive VR experiences.
Quest 3S
A versatile virtual and mixed reality headset designed to provide an engaging VR experience.
C#
Used to build gameplay logic, system behaviors, interactions, and feature integrations within Unity.
Blender
A free, open-source 3D computer graphics software suite.
Maya
A powerful 3D computer graphics software used for creating 3D models, animations, visual effects (VFX), and simulations.
Character Creator
A 3D character design and generation software that allows artists and developers to quickly build, customize, and rig stylized human characters.
Substance Painter
The industry-standard software used by 3D artists to paint and apply textures (colors, materials, and surface details) onto 3D models.
Git
Manages source code versions, tracks changes, and enables smooth collaboration across development teams.
GitHub
A cloud-based platform used by developers to store, manage, track, and collaborate on software code.
Visual Studio
Primary development environment for writing, debugging, and maintaining C# scripts and application logic.
Figma
A cloud-based digital design and collaboration tool primarily used to create websites, mobile apps, and user interfaces (UI/UX).
Adobe Photoshop
The industry-standard software used primarily for digital art, photo editing, and graphic design.
Adobe Illustrator
The industry-standard software for creating and editing vector graphics.
MOA Made Immersive
DigiTrends partnered with Menarini to create an immersive 360° VR experience that simplified the mode of action of their brand Kettese. Your innovation deserves more than a static explanation
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Brands We Have Worked With
Our Clients
DigiTrends has partnered with over 600 brands, including several Fortune 500 companies, to digitally transform core operations through innovative and scalable solutions. Trusted by our clients for consistent excellence, we take pride in delivering impactful digital experiences
What Our Clients Have to Say
Client Reviews
Muhammad Usaid Khalid
Senior Brand Manager, Getz Pharma
"They delivered exactly what we wanted without any delays."
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Ridoy Niamul
CMO at NIAMUL LTD
""very good services. I'm happy to they are provide good service""
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Muhammad Mobin
Squad Lead, Roche Pakistan Limited
"DigiTrends consistently pursues excellence, and we look forward to future collaborations."
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Talha Ahmed
AYM Commerce
""The people I communicated with were very astute, and they knew what they were doing." "
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Muhammad Ali Patel
Manager Software Development, Martin Dow Ltd
"They showed commitment, timeliness, and quality of work."
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Dr Saima Asif
CEO & FOUNDER at DIGIPILL
""It was a wonderful experience with Digitrends. I appreciate their amazing work in leading...""
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Samra Sawati
Product Manager, Global Healthcare Company
"They demonstrated a high level of professionalism, responsiveness, and attention to detail."
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Sadaf Altaf
CEO, Superwomen Pakistan
""DigiTrends made sure to turn our ideas into reality."
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Bilal Patel
Brand Manager, Bayer Pakistan Pvt. LTD
"Their punctuality and attitude towards the project only strengthened our views for them."
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Margarita Ivanova
CEO, DONO Volunteering
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Robert Vito
CEO, Reward Return Company
"I was very pleased with the team's communication."
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