MedHub – A Digital HCP Engagement Platform
Client
Novartis Pharma
Services
Portal Development, UI/UX Design
Industries
Healthcare
Project Timeline
2-4 Months
About the Project
About MedHub
Novartis wanted to develop an HCP portal for healthcare providers to have better access to meaningful, science-driven interactions that support clinical decision-making and ongoing education as pharmaceutical engagement has evolved beyond in-person visits and promotional materials. DigiTrends develops MedHub, an HCP portal designed to strengthen the pharma-physician relationship through accessible, informative, and non-promotional medical content that supports healthcare professionals worldwide.
At DigiTrends, we offer healthcare platform development services that are focused on engaging more users to drive expected client results. Our solutions provide smoother workflows, user-friendly designs, and responsive layouts that organically attract users.
The Vision & Objectives
What We Set Out To Achieve
Strengthen Pharma–Physician Relationships
To create a digital platform that enables consistent, value-driven engagement between Novartis and healthcare professionals beyond traditional representative visits.
Deliver Science-Based Medical Education
To provide physicians with credible, research-driven content that supports informed clinical decision-making.
Build a Global HCP Community
To enable physicians and healthcare providers to stay connected and informed during and after the challenges posed by COVID-19.
The Core Challenges
The Problems We Needed to Solve
-
Limited Digital Community Access
Healthcare professionals lacked a centralized online platform to access trusted medical information and engage with pharmaceutical partners.
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Low Impact of Promotional Content
Research showed that purely promotional efforts had minimal influence on physician demand and engagement.
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Need for Practical Educational Resources
Physicians expressed a strong need for professional, informative content, particularly videos that could support clinical judgment.
Overcome Business Challenges With DigiTrends’ Solutions
We are experienced in creating user-centric HCP platforms that help enhance engagement, attract users, and drive measurable results aligned with the firm’s goals.
The Solution
How We Addressed the Problems
To address these challenges, DigiTrends developed an HCP portal that transformed the way healthcare professionals got access to patients got to non-promotional medical content.
Dedicated HCP Portal
MedHub offers healthcare professionals a secure platform for accessing relevant medical content and resources at their convenience.
Science-Led Content Strategy
The portal focuses on educational materials, research insights, and informative videos that align with physicians’ clinical needs.
Always-On Digital Engagement
MedHub enables Novartis to remain connected with global healthcare communities, ensuring continuity of engagement even during disruptions.
Project Impact
What Success Looked Like
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Stronger Physician Engagement
Healthcare professionals engaged more actively with Novartis through a platform built on trust and scientific credibility.
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Improved Knowledge Access
Physicians gained easier access to high-quality educational resources that supported better clinical decision-making.
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Sustainable Digital Relationships
Novartis established a scalable and reliable channel for long-term HCP engagement beyond traditional methods.
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Enhanced Value Beyond Promotion
MedHub successfully positioned Novartis as a knowledge partner rather than just a pharmaceutical provider.
DigiTrends’ collaboration with Novartis Pharma resulted in MedHub, a purpose-built HCP platform designed to deliver science-led value at every interaction.
Tech Stack
Built on a World-Class Tech Stack
HTML5
A markup language to create fast and responsive web experiences.
Drupal
A free platform to create flexible and secure digital experiences
Drupal
A free platform to create flexible and secure digital experiences
Platforms That Empower
DigiTrends partnered with Novartis to develop an HCP portal for non-promotional medical content and supports healthcare professionals worldwide.
Building meaningful engagement through knowledge and trust
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Brands We Have Worked With
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DigiTrends has partnered with over 600 brands, including several Fortune 500 companies, to digitally transform core operations through innovative and scalable solutions. Trusted by our clients for consistent excellence, we take pride in delivering impactful digital experiences
What Our Clients Have to Say
Client Reviews
Muhammad Usaid Khalid
Senior Brand Manager, Getz Pharma
"They delivered exactly what we wanted without any delays."
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Ridoy Niamul
CMO at NIAMUL LTD
""very good services. I'm happy to they are provide good service""
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Muhammad Mobin
Squad Lead, Roche Pakistan Limited
"DigiTrends consistently pursues excellence, and we look forward to future collaborations."
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Talha Ahmed
AYM Commerce
""The people I communicated with were very astute, and they knew what they were doing." "
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Muhammad Ali Patel
Manager Software Development, Martin Dow Ltd
"They showed commitment, timeliness, and quality of work."
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Dr Saima Asif
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Samra Sawati
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"They demonstrated a high level of professionalism, responsiveness, and attention to detail."
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Sadaf Altaf
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""DigiTrends made sure to turn our ideas into reality."
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Bilal Patel
Brand Manager, Bayer Pakistan Pvt. LTD
"Their punctuality and attitude towards the project only strengthened our views for them."
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Margarita Ivanova
CEO, DONO Volunteering
"They're highly efficient at ensuring our ideas would fill some needs."
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Robert Vito
CEO, Reward Return Company
"I was very pleased with the team's communication."
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