About the Project
About Best of ASCO
Roche Pharma wanted to create a conference mobile application as the leading sponsor of the conference, called Best of ASCO. They wished for an application that could support medical conferences through a single platform. DigiTrends developed a dedicated app for the Best of ASCO conference. We enabled healthcare professionals to access their sessions, schedules, and all the key information regarding the conference through a single mobile application.
At DigiTrends, we provide mobile application development services focused on intuitive and responsive designs. Our mobile application development solutions enable smooth access to information, seamless interactions, and deliver measurable results aligned with the goals.
The Vision & Objectives
What We Set Out To Achieve
Digital Conference Experience
To create a simple and accessible mobile application that supports every activity and provides access to all the information regarding the conference.
Better Engagement for Attendees
To allow healthcare professionals to get all the information they needed to stay involved throughout the conference.
Centralized Event Information
To develop a single platform that can provide sessions, agendas, and organizer details without any friction and confusion.
The Core Challenges
The Problems We Needed to Solve
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Scattered Conference Information
The details regarding the conference were not accessible on a single platform, but were available on different websites and pages.
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Limited Attendee Interaction
Healthcare professionals could not engage during the conference as they did not have a single platform for all information.
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Manual Session Planning
The conference attendees needed something to manage their schedule properly with the sessions they wanted to attend.
Overcome Business Challenges With Mobile App Solutions
We are experienced in helping businesses develop mobile applications that enhance usability, attract users, and drive desired business results.
The Solution
How We Addressed The Problems
To address these challenges, DigiTrends developed a single mobile application that offered access to sessions, schedules, and all the key information regarding the conference.
Conference Information Access
We added all the information related to the conference to a single digital platform, including the Society of Medical Oncologists.
Session Management
We allowed users to plan their sessions during the ongoing conference by adding sessions to a feature called My Agenda.
Ask a Moderator Feature
Our application allowed attendees to ask questions during sessions of the conference directly through the app.
Project Impact
What Success Looked Like
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Active App Usage During the Conference
The mobile application allowed healthcare professionals to get access to all the required information regarding the conference under one single platform.
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Improved Session Participation
The application offered an Ask a Moderator feature that allowed users to stay connected by asking questions during the conference.
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Simplified Conference Navigation
One single conference app had all the details, including schedules, sessions, and other event details, with a simple navigation that eliminated any confusion.
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Stronger Sponsor Visibility
The mobile application helped support Roche Pharma’s presence as a key Best of ASCO conference sponsor.
DigiTrends’ collaboration with Roche resulted in a conference app that helped users manage schedules and stay engaged throughout the conferences.
Tech Stack
Built on a World-Class Tech Stack
Swift
A programming language used to build interactive and visually appealing user interfaces for iOS applications.
Java
A language that handles server-side logic, data processing, and application functionality behind the scenes.
Easy Access to Medical Conference
DigiTrends partnered with Roche to develop a mobile application that could support the medical conferences through a single platform with easy access to all information.
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Brands We Have Worked With
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DigiTrends has partnered with over 600 brands, including several Fortune 500 companies, to digitally transform core operations through innovative and scalable solutions. Trusted by our clients for consistent excellence, we take pride in delivering impactful digital experiences
What Our Clients Have to Say
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