Empowering Pakistani HCPs For The Digital Age
Novartis serves areas of great medical need by supplying medicines as well as health and safety-related products to people and professionals.
DigiTrends and Novartis partnered to find a way to keep in touch with healthcare communities around the globe to respond to the after-effect of the Novel Covid’19.
There is a growing need to build a community of physicians and healthcare providers that can be accessed online.
We set out to create Medhub as a powerful portal that offers unbridled effectiveness in providing information well beyond what has been delivered beyond pharmaceutical reps so far.
The aim was to provide content and services beyond mere promotion and offer value using a dedicated HCP portal. This included specialized content that is easily accessible for physicians.
Group Brand Manager
a:care & Digital
We feel confident that we’re getting the best advice on how to formulate and implement our digital marketing strategy with Digitrends proving to be an effective business partner.
Drupal was the ideal choice for portal development. The immense functionality demanded that we use flexible and highly responsive enterprise-class software to ensure speed and usability.
The “Mediahub” portal is a highly advanced portal that not only caters to a supportive and user friendly solutions but also blends the needs of all the stakeholders.
Next, we wanted to enhance the user experience, not just for the pharma user but also for the physician. By meeting both ends the HCP portal portrays a high value commodity for the pharmaceutical industry and the physician.