ACE Marathon
Engaging Doctors For Better Collaboration
Case Study
Game Design
Usually, the collaboration or round table discussions among doctors and sales representatives are boring.
We have changed this for the long term by introducing quizzes during RTD. Professionals can happily engage by answering questions and receiving rewards. It brings around 5000 doctors from all over the place. Ultimately, making sessions fun and engaging.
This platform serves the purpose of collaboration among sales representatives and doctors through smooth interaction.
Project
Abbott Labortories
Industry
Game
The Problem
Abbott has always played a vital role in scientific knowledge and practices in medicines. Being the largest healthcare institute, Abbott constantly strives to engage doctors and bring out the best in the industry.
However, this time, it was a bit challenging as the activities carried out were turning out to be boring with poor results. This was a challenging phase for the company. To gather doctors on a single table for discussions while getting them engaged wasn't going so great.
The main challenge was to ease the engagement among sales representatives and the doctors from the fields of Pain, Gastro, and CNS. Every day, these representatives struggle with having doctors sit around and talk. They were now looking for a solution to reduce the awkwardness and increase engagement.
The Solution
We aced up the game by introducing the fun game. We brought the idea to develop a platform for both Abbott’s main management and sales representatives.
Ace marathon is a solution that helps sales representatives log in to their account, initiate a game, connect doctors on their phones through a code while they wait for the food. Meanwhile, doctors are supposed to answer different 10 questions as per their fields. It goes up to 3 levels, and the top 3-5 winners are rewarded at the end. Doctors answer questions, and results are shown on the dashboard of the sales representative.
Abbott also got the platform to track sales representative’s activities and results of these quizzes to monitor their sessions closely.
Samir Saleem
Digital Lead- Novartis
Pharmaceuticals
DigiTrends’s expertise in helping us strategically deliver targeted and engaging content, is a key value to improving our HCP’s content detailing journey.
Technology
Used
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Technology used
Our creators came up with the latest technology available. Using MS Dot Net. Web Application and Mobile Controller via Web API helped them achieve the goal.
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How we did it?
Finally, it was a mission to keep the sessions fun and engaging. Therefore, we created a web game that is not only engaging but also playing an important role in keeping doctors or sales reps updated with the relevant knowledge.
