Website Development Cost in 2023


Website Development Cost in 2023

The price to construct a website varies based on the platforms and add-ons. A simple, self-hosted WordPress website might cost as low as $115 per year. Pricing a website might be difficult because it depends on your budget and the goals you’ve set. A website’s annual cost might range from less than $100 to several thousand dollars. But, various factors will affect how much a website will cost. Website Development Cost

This post will discuss the price of building a website from scratch. Moreover, it discusses the resources you can use to cut expenses while growing.

Additionally, if you’re on a budget, we’ll offer helpful advice on how to track your spending.

Average Cost to Build a Website

You should expect to pay an upfront fee of about $200 and an ongoing fee of about $50 per month to construct and maintain a website. If you use a designer or developer, this cost will be greater; plan on paying an initial fee of about $6,000 and a recurring fee of $1,000 yearly.

You may create a website in one of three ways: with a website builder, WordPress, or by hiring a web designer. Your website’s cost will be affected by the strategy you select. For instance, a website builder might make developing content cheaply, but hiring a web designer will cost you over $5,000.

This article will review the website development costs and website maintenance costs. This will help you estimate the price of the site you wish to create.

5 Important Elements That Influence Website Development Cost

The average website development cost depends on several factors. The demands of each website differ depending on the type of business. For instance, completely different factors are involved in developing a site for blogging than a website created for data analytics. 

The following sections discuss a few factors that may affect website development costs. It’s crucial to remember that this is not a comprehensive list. Many other criteria are unique to each project for a business or website. 

Website Development Cost

Domain Name

The domain name should be your primary consideration. The typical cost of acquiring a new domain name for your website is between $10 and $15 annually. It’s crucial to keep in mind that the price can change based on several variables, such as:

  • Domain registrar

A registrar is a company that aids in the purchase and registration of your domain name. There are numerous registrars to pick from, providing various packages and features at different pricing points.

  • Top-level domain (TLD)

A TLD is a designation for the domain name extension. The cost of established TLDs like “.com” and “.org” is typically higher than that of TLDs like “.site” or “.xyz.”

  • Duration of Commitment

Most registrars provide various fees based on how long the contract is. Long-term costs are lower with a longer commitment, while short-term expenses are lower with a shorter warranty.

  • Domain confidentiality

While giving personal information is necessary when registering a domain, you can prevent the public from accessing it. Registrars provide customers with privacy measures that shield their identities and uphold their anonymity in exchange for a charge.

Website Functionalities

The website development cost is heavily influenced by its functionality. As more features are added to your website, the price will rise. Website features can range from those required for your business’s operation to those that are optional but aim to improve user experience. Here are a couple of examples:

  • E-commerce operations.

This includes all operations required to maintain an online store. The websites for these firms must have several design elements that enable users to browse and buy things. The foundational features of an online business design include customer portals, payment processing, a range of delivery options, and order fulfillment. Although prices vary, a customized, traditional e-commerce site can easily cost more than $2,000 to develop.

  • Membership services

This website section is gated and only accessible to registered users, as the name implies. Installing these portals is a great way to improve the credibility of the content, streamline the user experience for visitors to the website, and create a loyal customer base. A membership portal feature can cost you anywhere from $89 to $399 per year, depending on the features and type of license you’re buying.

  • Pay-per-use services

You must add these features for your site to use a subscription model. Regular replenishment and curated services can offer products tailored to each customer’s needs. Starting at $49.99 per month, full integration with subscription services is accessible.

  • Specialized programming

Small business websites don’t need a lot of backend coding, while other companies can need more intricate design components. Web portals are a prime instance of this. These websites manage a lot of data and offer users a unique experience. Hiring a web developer to incorporate bespoke code could be necessary when working with such complicated systems. DigiTrends boasts the greatest pool of independent web developers for whatever programming requirements.

Maintenance of the Website

Since website maintenance keeps your site secure and functional, it is essential to your business. Even so, many people must properly account for maintenance costs in their financial planning. Among the tasks associated with website maintenance are the following:

  • Fixing broken links; 
  • Troubleshooting CMS and server software patches; 
  • Testing all online forms and e-commerce features quarterly; 
  • Fixing security flaws; 
  • Regularly backing up the site.

The website development cost will vary depending on the size and complexity of the website, and specialized firms or web developers typically handle these duties.

Site’s Dimensions

There are other factors besides the number of website features and architecture complexity that might increase web design prices. The size of the website itself can frequently play a significant role.

Building a huge website versus a small one significantly affects website development cost. You should expect to spend more on web development services if your website is an e-commerce site with 500 pages because building it will take a lot of time and work. In contrast, a straightforward website with just a few pages and a common template can be created for a small portion of the price.

Website Hosting Environment

Different businesses require different types of web hosting. You should select dedicated server hosting if your organization only does online transactions. You will be able to manage a potential spike in traffic as a result of this without your servers going offline. Furthermore, you’ll get access to cutting-edge security tools that will help you better protect the sensitive data of your consumers.

Shared hosting is better if you intend to use something other than your website to make money. These plans are perfect for websites with few content pages because of their reasonable price and minimal maintenance requirements.

Cost of Creating a Website by Types

One of the first things you should do is determine the purpose of your website. It will be simpler to accomplish your primary goal: draw in as many potential customers as possible if you have a clear sense and a good website design. Here are a few of the website categories that are currently popular.

Personal Blog and Website

To share news and advice with potential clients, consider using individual websites that serve as personal blogs or informational websites.

Landing Web Page

A brochure website with contact details, an “About Us” page, and the ability to email requests or other calls to action is excellent for small businesses (CTA). The website, which aims to attract new customers and increase sales, comprises a few web pages. Some websites, however, are made specifically to disseminate news and information.


Websites for corporations draw in visitors and communicate the company’s ideals to potential customers. They must convey a company’s objective and showcase its portfolio, and they are closely related to marketing objectives.


The website focuses on accepting payments in return for goods or services provided online.

The website is perfect for vendors looking to sell their wares online and is comparable to a compound platform or a store that sells to several customers. Amazon and eBay are a couple of traditional examples.


Educational institutions or companies that offer online courses use websites of this type.

Site Portal

Informational websites, emails, forums, search engines, and other online services, fall under this category. Examples from the past include Yahoo and AOL.


Use this website if you’re looking for specific goods or services like real estate, work, lodging, car rentals, and more.

The websites offer a directory, a powerful search engine with location-based functionality, feedback and rating systems, and other features. Examples of common websites include TripAdvisor and Airbnb.

Website for Community Building

Usually, these websites are venues for themes. Instagram, LinkedIn, and Facebook are some examples from the past.

The type will generally affect website development cost. It is simpler to plan out the functionality and technical requirements for your website if the classification is clear. Additionally, the intricacy of the web pages, such as including animation, can affect the website construction cost and change the amount of time needed to develop the site.

Additional Website Development Cost Of Creation

You can expect to pay between $100 and $500 to build a straightforward website for a small business. However, based on your objectives, this expense might go up. A custom website with many features may cost up to $30,000.

Launching a website for your business requires both a domain name and web hosting. Web hosting typically costs $7.99 monthly, while domains cost $14.99 yearly. When you add them, you’re looking at a website construction expense of $110.87 per year.

How Much Does Using a Website Builder Cost?

Website Development Cost in 2023

  • Professional Assistance: 0

Since website builders are simple to use and quick to get the hang of, you won’t need to spend money on hiring any professional designers to assist you with your site. The main expense you’ll need to plan for is a subscription fee, which you pay either monthly or yearly.

  • Name of the domain: $12 a year

Many website builders offer free custom domains as part of their plans; you typically get the domain of your choice for free for the first year, after which you must pay. Prices for domains vary, but a popular one costs, on average, $12 a year.

  • Apps: $3 to $60 monthly

A mix of free and paid apps is frequently available if you want to add apps to your website. Paid apps typically cost between $3 and $60 per month, and you have complete control over this cost because you choose which apps to install and which plan you want.

  • Hosting, Themes, or Security: $0

These expenses are all covered by your website builder subscription, so you won’t have to pay extra for themes, hosting, or security for your website.

Website Marketing Expenses

A typical company in a specific industry must commit at least 20 monthly hours to digital marketing. The company may need to increase its marketing investment if it competes in law or dentistry. They may need to invest more time in marketing than businesses in smaller towns if they are operating in a highly competitive geographic market like Raleigh or Charlotte in North Carolina.

You will need to invest a lot more time if you attempt to rank for several cities, states, countries, or even the world. Here are some website marketing solutions along with their prices. 

Pay-Per-Click (PPC)

One method of informing the public about your product and generating sales is through pay-per-click advertising. The most well-known and effective ad network is Google Network. Pay-per-click advertising has the significant drawback that prices vary by industry. As a result, many businesses spend hundreds of thousands of dollars—up to $50 per click—to get noticeable results. The price of PPC depends upon keyword usage and demand. 

Search Engine Optimization (SEO)

Search engine optimization connects Most of your customers to your business. Nearly half of all marketing teams plan to increase their digital marketing budgets for 2023. SEO was the second most efficient channel for acquiring new customers in 2022. The truth is that depending on the SEO services you require or desire, the cost of SEO can vary greatly.

Pricing for SEO packages differs depending on several variables, including the quantity of necessary content, expectations, business growth projections, and the scope of services needed. You should generally budget between $1,500 and $5,000 per month for big projects or between $100 and $300 per hour for hourly services as a fair price. These figures and “fair” pricing can vary greatly depending on your needs, demands, and location.


Your website should contain more content as it grows in page count. Everyone here has visited company websites with blog posts and interesting text.

Therefore, adding marketing costs to this section’s professional website development costs would be a good idea. It costs $50 to $500 on average per article.

Social Media Marketing 

Social media marketing is centered on social network promotion. It’s an excellent strategy for both small businesses and large corporations. An average revenue range of $400 to $20,000 is needed for paid social media marketing.

Website Development Cost For A Business

An online presence is now essential for the ongoing success of your business in a world that is becoming increasingly digital. According to a recent Deloitte study, companies with digital connections saw a four-fold increase in revenue growth over the prior year. Digital communications, such as websites, social media, and email marketing, are also included in the definition of “digitally connected,” which goes beyond using technology in day-to-day business operations.

Then we’ll discuss all the expenses related to website development after going into more detail about why you need a website in the first place.

Why Your Business Needs a Website

Still trying to convince? We’re here to demonstrate how a small business website can expand your clientele and provide you with many new business opportunities.

  • Any Situation Can Lead To Sales.

Let’s address the issue that is being ignored. The COVID-19 pandemic has caused businesses worldwide to struggle to remain open, and as a result, the environment for in-person sales has changed significantly.

E-commerce has exploded in a world where consumers are hesitant to leave their homes. Online sales increased by more than 44% in the US alone in 2020, triple the industry’s growth in 2018 and 2019. Although the pandemic is probably to blame for this enormous acceleration, it is impossible to ignore the year-over-year increases in online consumer spending. What’s holding you back from following the lead of the hundreds of thousands of businesses succeeding online when e-commerce sales are now over $850 billion annually?

  • You Have Room to Demonstrate Your Goods and Services

A company website is a great place to showcase all your products or services in a way that a physical store may not be able to, global pandemics aside. After all, you only have so much real estate to work with in the offline world. When you use a custom website, that is just not true.

A website will also allow you to connect with potential customers at any stage of the buying process. Your informative website content will enable visitors to browse as though they were in your store if they need more time to purchase. They can find all the necessary information and read related posts about other goods or services that might interest them.

Website Development Cost

  • Gain the Chance to Be Discovered by New Customers

Customers usually know what they want to buy, but it’s very likely that they’ve never heard of your company before and won’t know how to search for it by name. That’s where a digital marketing strategy, search engine optimization, or SEO, can help.

SEO is all about optimizing a website so that search engines understand your business and put your site in front of web users specifically looking for what you offer. For example, if you own a candle shop, a potential customer might Google “homemade soy candles.” If you’ve been actively working on SEO and have a good website (with a contact form or phone number visible), Google may direct that user to your business website because it matches what they’re looking for.

  • Your Best Testimonials and Reviews Are Here!

In any industry you work in, word of mouth is still one of the most important new business drivers. That’s why online reviews and testimonials from previous and current customers are so important—you can rely on them to sell your product.

Numerous review sites, such as Yelp and Facebook pages, are available, but you can also incorporate some of these into your site. Curate the best reviews from your customers and create a highlight reel for each site page. They serve as social proof, persuading potential customers that you are the best company to satisfy their needs.

How Much It Costs to Build a Website for Business?

So you’ve decided that a custom website is exactly what your company needs to grow, but what will be its website development cost? That depends on the type of website that your company requires.

A basic website for a service-based business typically has five to eight pages. Whether you build it yourself or hire outside help, you can expect to pay between $500 and $5,000. The average cost of an e-commerce website ranges from $2,000 to $100,000-150,000. Yes, that’s a big range to play with, but it all comes down to how much support you need to launch your website and the functionality your business needs to operate online.

Before you begin, take some time to evaluate potential areas where you can save money on a do-it-yourself site or by using an in-house team. But before you go the DIY route, consider the implications for your business.

Website development, especially for new websites, can be a time-consuming process that is often best left to the professionals if you want a quality user experience that accurately reflects your business. You or your team will also have other responsibilities to focus on, so a DIY website will likely take longer to get up and run than entrusting it to an agency or web developer who will solely focus on your project.

A digital presence is essential for running a successful business in today’s online world. One of the most important ways to stay relevant and ahead of your competition is to create a standout website for your customers to quickly and easily work with you.

Whether you want a site with all the bells and whistles or something more minimalist and manageable in-house is up to you. But if you only remember one thing from this post, make it this: getting started is often the most difficult part, but it always pays off in the end. DigiTrends has timely developed websites for all types of businesses, big or small.

E-commerce Website Cost

Knowing the cost of developing an e-commerce website is important because it allows you to calculate the investment required to launch your new online business.

The difficulty is that there are numerous factors to consider when developing an e-commerce website, all of which will affect the overall cost of your business.

You can easily overspend if you don’t have a clear action plan. But don’t worry, we’re here to assist you. In this article, we will break down all the information to give you a clear idea of how much an e-commerce website costs. We will also demonstrate various methods for avoiding overspending and maximizing profits.

Website Development Cost in 2023

How Much Does It Cost to Build an E-commerce Website?

The best way to calculate the cost of building an e-commerce website is to compare different e-commerce platforms, tools, add-ons, and additional services you will need based on your business requirements.

E-commerce website design and development prices range from $10,000 to $250,000 or more on average. The project’s complexity will ultimately determine the cost of your website, the platform you choose (Shopify, WordPress, Magento, etc.), the e-commerce features you require, and the type of e-commerce website company you choose (U.S.-based or overseas, in-house, or outsourced).

Ask about the e-commerce marketing services included in the initial e-commerce website development cost. Some companies include e-commerce SEO services in their SEO packages, while others do not. Having SEO features built-in is a huge advantage that could save you a lot of money in the long run. It will also make the job of your future SEO Company or in-house team much easier and more efficient. Having marketing features built into your website isn’t a surefire way to get to page one, but it’s a big step in the right direction!

Website Development Cost For Landing Page 

Landing pages are single-page websites with specific marketing goals, such as advertising a product or encouraging visitors to sign up for your newsletter. They are interactive web fliers or business cards for you or your organization.

We will discuss landing page costs separately from website costs. Specifically, the average price of creating a landing page or a series of landing pages for a business website. What factors can influence the cost of a landing page?

A landing page can cost thousands of dollars. We understand what factors contribute to the highest cost of developing a landing page, such as:

  • Detailed examination of your company
  • Copywriting entails creating selling content as well as content mapping.
  • Wireframe and prototype development for the website (presentation of the site to the client with the full placement of all the blocks and elements to avoid further errors)
  • UX design creation
  • Adaptive design with the integration of a simple and modern CMS;
  • Site optimization for SEO. We also recommend reading more about SEO practices that will assist you in improving the rank of your landing page.
  • Personalize analytics and UTM tags.
  • API integration, CRM, web tracking tools, and other tools are required.

Average Cost of a Landing Page

The final cost may differ. For example, if you can manage the site independently using code or do not intend to change anything on the site, you should abandon the software. Remember that the cost of promotion services is not included in the price. They are compensated separately.

One landing page may cost a thousand dollars, but does that mean the landing page will cost more if you want to have more landing pages? Each landing page may provide something unique to your target audience. These are all separate projects, each with its price based on whether you build the page through an agency or freelancer or do it yourself using the software.

If you want to hire a digital agency to create a landing page, you can expect to pay between $600 and $3,000. Often, a high-quality landing page costs $1,000 to $1,500. Costs for a purposeful landing page range from $1,500 to $2,000. Costs for dynamic landing pages range from $2,000 to $5,000. In any case, the complexity of the task, the technology stack, and the business goals affect the cost of a landing page.

Creating landing pages should be relatively inexpensive. Furthermore, the cost of a custom landing page design should be justified by the expected ROI (return on investment). DigiTrends, a valuable software company, assists businesses in making the most of their landing pages. The cost of the landing page is directly related to your budget, expectations, opportunities, and wishes in terms of development. If you have no experience but want to create a landing page, the best option is to start in a test mode to see how things work before engaging.

Website Development Cost By Types

Website development is a one-time project, and the website development cost is determined by factors such as your product’s type, structure, size, and design. Developing a website can range from $30,000 to more than $200,000. Furthermore, the prices of the same products by different companies frequently differ.

There are different levels of website design and development within this price range:

  • A builder-based website can cost up to $1000.
  • A basic site with few features is expected to cost between $10,000 and $20,000.
  • A typical site necessitates larger investments ranging from $40,000 to $100,000.
  • A complex site with cutting-edge functionalities and technological elements will cost over $150,000.

The final website development cost can vary depending on various factors, including the type of website being created. Here is a breakdown of estimated final website costs by type:

Basic Informational Website 

A basic website with a few pages of static content and minimal functionality can cost anywhere from $500 to $5,000, depending on the complexity of the design and the number of features required.

E-Commerce Website 

An e-commerce website that allows users to purchase products online can cost between $5,000 and $50,000, depending on the product catalog’s size, the design’s complexity, and the required functionality.


A blog that allows users to read and comment on posts can cost between $1,000 and $10,000, depending on the complexity of the design and the required functionality.

Portfolio Website

A portfolio website showcasing a creative professional’s work, such as a photographer or designer, can cost between $1,000 and $10,000, depending on the complexity of the design and the number of features required.

Community Forum 

A community forum that allows users to discuss topics and share information can cost between $5,000 and $20,000, depending on the required functionality and the level of customization needed.

It’s important to note that these are rough estimates, and the final cost of a website can vary significantly depending on the project’s specific requirements, the experience and expertise of the web developer, and other factors.

Are You Looking For A Dependable Web Development Partner?

Let us assist you in developing a website that leverages your offerings to help you achieve your business goals faster and with greater online exposure. At DigiTrends, we can get started quickly and deliver a solid website in months. Do you have any doubts about our reputation as a web development firm? Contact us for a free web development estimate and to speak with a representative about any questions you may have.